JULY 2009
If there's a trend in branding at the moment, it's one focused on "rebranding." We've not only been busy lately with rebranding projects, but have seen some of the behemoth brands rebrand themselves. Whether it's in response to an organization wishing to shift its differentiation, repair a less-than-perfect image or just generate new interest, we can only speculate. But there are some important distinctions to point out. ...
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"The Hut" —
enough?
Speaking of rebranding versus logo updates. Check out Bethany's blog entry on the logo upgrade for Pizza Hut.
It isn't just a logo upgrade, they've done other shifting as well. What do you think?
Would it renew or re-invigorate your interest in Pizza Hut?
We'll be interested to read your comments.
Insight180 news.
And speaking of exciting branding projects, Insight180 recently helped Continental Contractors, an Annapolis-based hotel renovation contractor, develop a new corporate identity and brand message. Logo, tagline, brand messaging, stationery and ads have been developed; exhibit displays and web design are targeted for mid-August launch.
