JUNE 2009
blues.
views.
news.
GM's blues.
As consultants in green marketing and brand development, we have an admitted bias that a green commitment is good for business. But nowhere is that more evident to us than in the recent bankruptcy of General Motors.
No, we're not suggesting that the problems at GM are a result of not being green enough, it's far more complicated than that. The consensus of opinion seems to be ...
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A viewpoint on changing taglines.
One of this month's insight180 blog entries explores Home Depot's recent tagline change. So, does one retire a long-standing, memorable and very successful tagline to respond to a market change?
Home Depot's new tagline supposedly addresses "saving," but we think they already had a great, value-oriented message. We think they might have missed the mark on this one. What do you think?
Insight180 news.
Insight180 recently completed some brand consulting and design work for Complete Contracting Services, LLC, a minority-owned commercial contracting company working primarily in the government sector. Check out their new website.
