MAY 2009
More clients than ever are asking us for recommendations on how they can strengthen their brand promises to their customers. With customer loyalty rates falling, or at best flat, they want to do better at retaining their customers as well as winning over new ones. So here are some tips to consider.
1. A brand promise should not be just a communication exercise. It should be. . .
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Branding and Twitter
Can we learn something from Twitter about branding? Perhaps. Read our recent blog entry about it. And while you're there, let us know what you think about our new blog.
Have some ideas you'd like to see? Tell us what you think.
Just reply in the blog, or email us here if you're too shy to enter a public reply.
Thanks. We look forward to your feedback.
insight180 news
Happy Earth Day!
In honor of our favorite holiday, clients and friends, insight180 once again planted trees through the Plant A Billion Trees Project. We received lots of great feedback from you. Thanks!
Check out insight180 principal Wendy Baird's recent article, Being Green in a Down Economy, appearing in the April issue of The Business Monthly about how green programs can be powerful brand differentiators and important to the bottom line.
