Fly the Plane.

If we could offer one piece of advice to busy C-level execs in corporations these days, it would be this: remember to look up from the controls to see where you're flying the plane. Yes, attention needs to be paid to making sales next quarter. Heck, attention needs to be paid to making sales THIS quarter. But putting all your attention on logistics and not enough on vision can be, well, deadly.   > Read more.

Branding, the wrong way.

We recently came across an amusing illustration of branding gone wrong. It's a parody on how Microsoft might have created the ipod package. If you can look past the clear mac bias (they are pretty good at branding after all), it's a great example of what NOT to do in both design and brand thinking.

Take a look, here, at our blog. We got a chuckle out of it. We think you will too.

Insight180 news.


Insight180 recently completed a re-brand for the NJ-based WineMasters, a retail consortium of wine stores in the Northeast. We think every brainstorming meeting should begin and end with a toast. Cheers!