Downturn Marketing: Sprint or Marathon?

An interesting American Marketing Association survey of more than 240 member marketing experts offers some interesting guidance and practical wisdom on what to do for businesses trying to enhance marketing and expand sales in a downturn. The challenge for marketers is to support the short term, AND manage for the long term, as one participant likened it to ... 

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Low carbon economy?

A recent survey (The Financial Times, Sept 18, 2009) shows that low carbon products and services are now generating more revenue than the global aerospace and defense sectors. "Climate sector" industries include renewable energy, nuclear energy, energy management, waste and water companies. The global revenue for these industries was $534 billion in 2008, a 75% increase. It seems that, despite the global recession, green is growing.

Read more, here.

Insight180 news.

Insight180 has had an influx of inquiries from new and existing clients who, having to do more with less, are concerned that their brand marketing may no longer be on target in this new economy.

Now is an excellent time to reconsider the strategy and relevancy of your brand messaging. Insight180's "90-Minute Brand Checkup" is an efficient and cost-effective way to see if you're on the right track, without the commitment or investment of a complete rebrand. If this might be helpful for your business, give us call.