the 180 workshop

Insight180’s brand-transforming workshop, The 180 Positioning Workshop, is a powerful, four-step, four- to six-week long process that empowers companies who want to engage in the process of brand invention or reinvention.

This collaborative workshop begins with a BrandBuild™ competitive analysis report, continues with a half-day brainstorming session with your staff and key decision-makers for issue identification and consensus building, results in the identification of new positioning opportunities, name and logo, and culminates in what we call the "Visual Grid" — a full palette of design material concepts that will carry you long into the future.

The 180 Positioning Workshop is our most powerful differentiation and brand development tool, ideal for a company seeking a total brand overhaul and growth opportunities.