Branding — Think Why

What is it about some companies? You know the ones . . . the companies that you want to see do well, that you love working with, that you're loyal to, or that you're rooting for because they are special in some way. Sure it probably starts with a good product or service—but it's way more than that, because lots of businesses offer good products or services. Is it good marketing? Well, sometimes good marketing helps, but it goes more to the core of an organization. We believe that these are the companies that have a clear and specific vision about why they exist (and it's not just about making money) and are able to... > Read more.

Cool Earth Day Site

In honor of earth day last week, we sent out a little emailer that pointed to the Plant A Billion tree site, a cause we've supported for some years now. What a great site.

It's engaging and interactive, but not obnoxiously so. Simple use of motion to show a seedling growing or turn your attention to other areas are just the right amount of movement. The site is easy to navigate, simple and beautiful.

Check out Plantabillion.org and their great site.

Congratulations Downtown Partnership of Baltimore

   

The Downtown Partnership of Baltimore recently held its annual meeting, which featured the release of The State of Downtown Report and the Downtown Strategic Plan, both designed by Insight180. DPOB is doing great things to make Downtown more vibrant, safe and beautiful 24/7.