Branding, Differentiation, Corporate identity and Positioning Defined

Even among the business savvy, it's not at all uncommon for these marketing terms to be thrown around almost interchangeably, when they actually mean very different things and play very different roles in business development and promotion. So we thought it was high time to clear it up and help you know and understand the difference so you can be better informed buyers and users of marketing, design and branding...  

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Steve Jobs Video

Here's a great video of what Steve Jobs has to say about marketing, branding and what Apple is.

It's not recent (from 1997) or even of great audio quality but it's still perfectly on point today — connecting to your audience on an emotional level and evoking passion.

Have a listen.

Open Spaces Baltimore

Increasing the amount of Downtown open spaces and enhancing connections between them is a key initiative of Downtown Partnership of Baltimore, one of insight180's long-time clients. Insight180 recently designed and produced DPOB's Open Space Master Plan report, which unveils many of the plans for future development priorities for downtown.