It's the little things.

Often, we challenge our clients to look at the big picture — brand strategy, positioning, market reach and the big ideas that help differentiate them from their competitors. Sometimes this is a complete shift in thinking and in the way they do business. But as a follow-up to last month's e-news feature article on networking, we were compelled to write about some often overlooked, but very important contributions to big thinking: the little things. Why is this a good accompaniment to an article on networking? Because it involves one of your small, but most powerful business tools — the business card.

This little piece of paper can ...
> Read more.

Key words and tweets and blogs, oh MY!

it's not exactly what Dorothy said on the yellow brick road, but navigating around the world of social media can be overwhelming for businesses that are used to traditional marketing practices.

Read Wendy's latest blog post on inbound marketing and two great books that can help give you a better understanding — one of which is authored by our client and colleague, Hollis Thomases of Web Ad.vantage (congratulations, Hollis!).

And, if you haven't found us yet, become a fan of insight180 on Facebook, and follow us on Twitter!

Small steps leading to big impact.

  

If your organization's core mission is linked to sustainability or social responsibility, you face the challenge of expanding your brand messaging to include your commitment to green. This can be a daunting task to do well.

Insight180:green has been helping companies make an impact on their brands as they impact the planet for ten years. Our brochure, Small Steps, shares some little ideas that grew into big successes for some. For a copy, or if bringing out the green in your company™ is a priority for you, call us today.