Communicating from your vision.

Having recently come back from a brief beach vacation, I am feeling grateful for the rest, rejuvenation and shift in perspective that vacation can bring. There's something about walking next to this vast salt water expanse…a great reminder that we are all just specks, and yet part of something incredible and vast. The ocean is a perfect place to regroup and refocus. It got me thinking about my vision — for myself and in business. My "vision" file (yes, I really do have one), revealed that I had already reached some huge milestones. I also realized that there were a few things on the list that really weren't serving... > Read more.


Once more with feeling.

We are proponents of communicating clearly, as shown by some of our recent posts and newsletters. We ran across this quote from famed economist Alfred Kahn, and thought it was worth sharing. "If you can't explain what you're doing in plain English, you're probably doing something wrong."

Another economist who's made an attempt at simplifying the complex, is Robert Reich in his "connect the dots" video about the economy. Whether you agree or not, it's clear, concise and uses simple graphics to help communicate. Take a look.

 


Insight180 news.



Insight180 recently launched a direct mail and coordinating email campaign for Vangel Paper, Inc., a secure data destruction and recycling company. In an effort to keep their customers informed of new services, the campaign features vibrant images of, well, trash, recyclables and electronic scrap.

 


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Insight180 is a leader in brand consulting and design that focuses on business to business brands. We advise companies on
differentiation strategies and brand communications, with specialized skills in social responsibility and green-certified communications.