March Madness for Marketers

I'm a basketball fan by default. Having a son who could quote very detailed NBA player stats since he was about eight years old made it so. And in the throes of March Madness, that now 18-year-old George Mason freshman got me at least paying attention to this incredibly exciting March ritual. So, GMU was out early, but so were many of the top seeds. From the teams that make up the final four, only Kentucky was ranked in the top 10 ...

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We were intrigued ...

. . .by the article, "What Middle-Aged Marketers can Learn from Lady Gaga and Justin Beiber" and feedback it precipitated, that appeared recently on Bnet.com.

As entertaining as it was, the bottom-line lesson for business is that identifying a target audience with a need — paired with creating a unique product or service image to fill that need better than the competition — is essential to good branding.

BTW, happy birthday, Lady Gaga (who turned 25 Monday).

Insight180 News

Insight180 recently designed a new website for Trusant Technologies, an information technology and construction management firm. An Inc. 5000 fastest-growing private company again this year, Trusant Technologies was also named one of Baltimore's Best Places to Work by Baltimore Business Journal.