More than lemonade.

I read something about a week ago at a blog I check periodically, that has stuck with me every day since. It seems particularly fitting to think about in this, the first quarter of the new year. I will attempt to do it justice here, but all credit goes to the author and blogger, Seth Godin.

It's a story of two lemonade stands. The first stand is run by two kids. They use name brand lemonade mix, paper cups and a card table. The kids are sweet and smile a lot and run the stand in the classic way kids have always run lemonade stands. Each cup
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Lions and lambs.

A discussion ensued this week at Insight180 on what "In like a lion, out like a lamb" really means. After all the crazy lion-like weather we've had this winter, could that possibly (please!) mean that March will be a lamb?

We certainly hoped so. So we did what anyone who wants an instant answer does, we googled it. And alas, the expression only says that if March comes in like a lion, it will go out like a lamb.

All we can say is, bummer. We were hoping for all lamb. We've earned it!


Client spotlight.



If music is your passion, or you know a frustrated instrumentalist, check out the new site for The BSO Academy. This academy is a unique week-long opportunity for amateur musicians to play "Side by Side with the Pros" of the world-renowned Baltimore Symphony Orchestra. Insight180 recently worked with the BSO to develop the branding and materials for this exciting new program, taking place this June.


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Insight180 is a leader in brand consulting and design that focuses on business to business brands. We advise companies on
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