Jargon, jargon everywhere!

I'm a logophile, I admit it. I love words and language and communication. I love getting a particular message across to a particular audience, and I love helping clients do the same. It serves me well in my career as a brand consultant, as the visuals and the message are equally important.

In this age where content is everything (and changing content is necessary for search engines to find you), many of our clients struggle with words and message. Most worry about 1) having something relevant to say, 2) speaking in an authentic voice, and 3) avoiding sounding like everybody else ... > Read more.

What do you do?

Seems like a simple question, right? But we are often surprised at the number of business websites that don't really answer that question (or make us search for the answer). If we could recommend one helpful branding tip to do today, it is to develop strong positioning and reassurance statements and express them clearly on your home page. Follow this guideline: Organization name, what you do or what type of firm you are, who your target audience is, where you operate or the area you serve (if appropriate). Then follow up with a sentence (reassurance statement) of how you help clients and how you are different or better. Make it conversational. Make it sound like you. Make sure it is unique. And avoid jargon.

Insight180 news.

For the second consecutive year, Insight180 designed the registration brochure and Annual Report to Members for the Maryland Hospital Association's annual meeting to be held in early June. The MHA is the leading voice for Maryland's hospitals before the state and federal legislative and regulatory bodies and we wish them great success as they convene next month.