Email marketing — making it the best it can be.

Email marketing is one of the least expensive means companies have to communicate with their customers. But if you approach it as an opportunity to sell, you are likely to be disappointed in your results. Email marketing is more about talking than selling. If you think talking doesn't sell, think again. It does, if it's done right. Here are some tips to make your email communications effective.

1. Get personal.
Emails are very personal and specific, and email marketing should be, too. Your email marketing should communicate narrowly targeted messages to sub-groups in your list. > Read more.

Spam, spam, go away.

We all hate spam and abhor spammers. But none of us ever thinks WE'LL be misunderstood as one — and it happens all the time. So here are a few of the most important don'ts to keep in mind:

1. Don't send emailers without an opt-out option. You can be pegged as spam and blacklisted from sending email to other servers — including text-only email. Use a distribution service like myemma.com or mailchimp.com
2. Include contact info and a physical address, always. Spam filters become suspicious if you aren't willing to give people ways to contact you.
3. Don't send image-only newsletters. Spam filters are suspicious of low text to image ratios. If your email is all image, you're three times more likely to be flagged as spam.

Client spotlight.

For more than 15 years, Creative Access has been planning, designing and executing practical and beautiful interiors for corporations, healthcare organizations, government agencies, and educational institutions and campuses around the region and the nation. Insight180 worked with Creative Access on updating their brand with a new logo and website. For a firm that's expert in creating inspired first impressions, we think you'll be impressed with their beautiful new image.