Cheap, easy, fast — all three!

We've been hearing it a lot lately. "What can we do to market ourselves that's cheap, easy and fast? We need sales NOW."

Well, first, take a deep breath. Consistent messaging to your audience pays in ways you may not be able to measure now, but it does pay off.

In the meantime, one of the simplest, most immediate ways to communicate to your audience is with email marketing. If you have customers, you have a group you can market to. It's as easy as exporting...  > Read more.

Fifty-seven percent!

According to a survey by Epsilon Data Management (Feb 2009), 57% of consumers feel more positive about companies who send them emails. 50% are more likely to buy products from companies who send them email, whether their purchases are online or at a place of business. And 40% of consumers say email increases the likelihood of future purchases. (Download full survey here.)

So what does all that mean? It means, get marketing — there's business to be won!

Touchdown!

Insight180 just hired a new marketing associate, Jess Reikowsky, a recent WVU grad (B.S. in Marketing) and a consummate Mountaineer football fan.

We're delighted to have her helping to service accounts and to add her perspective to the mix.

Feel free to call on Jess for any marketing questions or needs you have.

Welcome, Jess!