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Insight180 is comprised of a specialized team of experts in identity development, brand strategy, design, marketing and social media.

Wendy Baird, principal and president

Wendy Baird is principal and president of Insight180 and has more than 25 years experience in brand consulting, design and communications. Her very first jobs were with nonprofit membership organizations that planned annual meetings, obtained sponsorships and prepared publications. She honed her writing, project management and design skills as PR & Marketing director for a private-public partnership, middle market business in the green industry and her own design and communications firm prior to joining forces with Chris Quinn to form Insight180 in 1999.

Wendy has served on many local community boards and committees, written articles for industry publications and has been a speaker for the Business Women’s Network, GreenConnected.com and other organizations. Wendy directs business development; provides brand, creative and content consulting, and helps facilitate client projects.

A big picture thinker who thrives on collaboration, Wendy challenges convention and approaches each challenge as a potential opportunity. She has a talent for drawing out the creative side of even the most left-brained clients. A professional singer and actress in her spare time, don’t be surprised if you catch her humming or maybe even breaking out into song.

Chris Quinn, principal and brand strategist

Chris Quinn, principal and brand strategist of Insight180, started out in the ad agency world working for corporate and nonprofit clients, and ran Quinn Design Group for 11 years prior to co-founding Insight180 more than a decade ago. She has vast client relations experience; art direction, design and programming skills; and brand strategy experience.

Chris has served on the Board of the Columbia Festival of the Arts and advisory council for several national design industry conference planning boards. She coordinates Insight180’s internship program and is a regular member of AIGA Baltimore’s student portfolio review. Chris organizes, directs and coordinates all brand strategy work and web design and development projects.

Brand re-invention can be a messy business. Chris is a creative strategist who brings clarity to the process. She is a problem-solver who won’t stand for status quo and an expert at bridging ideas into realities. An avid sailor — yes, she competes — you’ll find Chris by the water whenever she gets the chance.

Bethany Howell, art director

Bethany Howell is art director at Insight180 where she manages and coordinates design development for corporate identity systems, brand grids and style guides, websites, annual reports, advertising, exhibit displays and many other projects. She is proficient in the Adobe Creative Suite of design tools and possesses great organizational, planning and problem-solving skills. She has in-depth knowledge of web design principals and practices to create and produce user-friendly, inviting and professional websites. She helps coordinate and manages design and production of all web projects and support activities.

A woman of few words but powerful ideas, Bethany, we’re convinced, has a magic wand — er — mouse. Meticulous, yet always fresh with her design ideas, Bethany is part designer, part manager, part coder and part developer. She makes design concepts and brand programs come alive.

In her spare time you’ll find her planning her next tropical vacation.

Tara Urso, social media and content strategist

Tara, our social media savvy content strategist is always interested in learning about and implementing new social media trends. Her friends curse this habit as she urges them to try out each and every new app and social media related subject. Tara holds a degree in corporate communications from University of Baltimore. Learning about new trends in communication which can be utilized in marketing and branding is a passion of hers.

When Tara is not at work she may be found at a concert, exploring a new city (with the help of Foursquare and Yelp) or writing and designing for other projects.

Marion Hemerly, bookkeeper

Queen of the Excel spreadsheet and the most left-brained of us all (someone has to keep us grounded), Marion handles payables, receivables and helps us budget, plan and forecast. Although, we share Marion with some other small businesses, we consider her an invaluable part of our team. As long as she continues to fit us in between workouts (she’s totally committed!), we’ll be happy.