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Mobile’s out. Responsive is in.
You can get whiplash from following web technology recommendations these days. So, let me try to simplify it a little. In a nutshell, the concept is the same. We, as consumers, use a myriad of devices these days to get the information we seek — mobile phones of a million varieties, tablets, laptops, desktops, even digital TV. So, as a…
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JCPenney: Too Much, Too Fast?
This week, I thought it would be great to recap on the JCPenney rebrand and what has happened since its launch back in early 2012 and what we can take away from it. Unfortunately, Ron Johnson stepped down as CEO of JCPenney at the beginning of this month. While the news is not a big surprise with reports of disappointing…
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Plain text email — not so fast.
I was recently surprised to see a web development company I have a great deal of regard for move to marketing their services with plain text email over HTML email. In case you’re not sure of the difference, HTML email looks like ads or brochures with images and nice looking text. Text email is plain text without images, like email…
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Strategic Marketing Explained
If I asked you if you were engaged in strategic marketing, you’d probably say, “Yes, of course I am.” But strategic marketing is more than just finding your audience and marketing to them. Strategic marketing involves using strategic thinking to see how what you do is different from what your competitors do. And it involves using creativity to invent a…
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The “Free” Phenomenon
I’m a pretty old dog. I’ve been in the branding and marketing business for over 30 years, so I tend to think I’ve seen most everything. But it’s been impossible for a while now not to notice a phenomenon that I really thought I’d never see — working for free. We’re surrounded with free access to really complex services. Facebook…
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Developing a Content Marketing Strategy
Are you just starting out with social media and interested in developing a content marketing strategy? After you’re done setting up your blog and numerous social media outlets, the next step is to create a clear and concise strategy for what types of posts you will make, and why. What Are Your Goals? Why create content in the first place?…
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