The Blog

Inform, Engage, Repeat.

Inform, Engage, Repeat.

Your customers – and prospects – probably know less about your services than you think. The hard reality is that until they need a certain product or service, they may not bother to find out whether you do it (or sell it). Sometimes they just don’t think to ask. And when they’re ready, the first place they’ll look for an answer is probably your website. read more

Blogging: Why is it Important to Your Company?

Blogging: Why is it Important to Your Company?

As we work with clients to update their websites, one of the main topics of conversation is about  “the blog.” Do I need one? Why should I have one? How should I do it? Blogging remains one of the important content marketing tools for businesses. You may even be thinking “Isn’t blog writing more important for B2C companies? Why should my B2B company commit to writing blogs?” read more

Vector vs. Raster? How To Choose The Right File Format

Vector vs. Raster? How To Choose The Right File Format

You’ve seen it before. “Fuzzy” looking edges, logos that have been distorted and stretched in a Word document or PowerPoint, blurry images. These are telltale signs of a problem we encounter often . . .  vector vs. raster confusion. As an art director and designer, one of the most common problems that I run into when working with other people’s files (especially logos) is that the files are not optimized for their specific use. And, yes, it can be confusing!  So we wanted to use this blog post as an opportunity to help educate readers on the differences between the most used file formats and when to use them. Using the right type of image file, you can make sure your audience views crisp, clean and beautiful looking materials. read more

Insight180: Coming Full Circle

Insight180: Coming Full Circle

On that Saturday night, I had been in downtown Ellicott City to show a guest from Slovenia, Karin, our quaint little town. My long-time friend Carol would be leading a Sierra Club trip in the fall to Slovenia, so I invited her along for an opportunity to talk to a native. It had been a beautiful summer day, with a slight chance of rain in the forecast. As we drove around Ellicott City, it started pouring; and as we looked for parking, it became torrential. Though we decided not to stay, I did swing by the office to put out the sandbags in front of the office door and that of our business neighbor — as I had done so many times for so many storms in the past 16 years. By the time I dragged out the sandbags and got back to the car, my feet were covered with water. As we tried to get to higher ground, many side roads were already closed.   read more