With every project, the first step is brand diagnosis. What
is the company’s present situation? Is there an established
brand and can its employees and clients articulate it? What
is the positioning strategy? Is it on target? Timely? Relevant?
Building or strengthening a successful brand requires obtaining
an accurate picture of a client’s current brand and listening
to the client’s goals. We offer three plans to facilitate
this process. Rooted in analysis and creativity, these
methodologies were developed to help clients identify
key marketing building blocks for their company or
brand persona.

BrandBrief™ is the simplest of the three diagnostic tools
we offer and provides a “brand snapshot” of the organization.
The BrandBrief™ provides an objective evaluation of a
company’s present or proposed positioning and marketing
strategy and is based on information provided by the client.
It consists of a visual/marketing audit and observations on
the strengths, weaknesses and potential vulnerabilities of
a company’s present or proposed positioning strategy.

The BrandBrief™, paired with Insight 180’s Small Business
Materials Launch Package, is ideal for companies just
starting out, or those small businesses who are ready to
step up to the next level. The cost for this package is
$15,000 and includes a BrandBrief™ summary document,
logo design (from three choices); business card, stationery
and envelope layout that reflects the new identity; design
of a 4-color bifold or trifold starter brochure, and a
four- to six-page html website.

BrandBuild™ is for businesses in the midst of change,
transition and reinvention – a time of discussion and
rethinking – AND for new companies ready to enter the
market in a highly competitive way. BrandBuild™ includes
a BrandBrief™ summary, as well as online research of
its closest competitors to identify their positioning
statements, marketing strategies and brand messaging.
With a BrandBuild™, we can make powerful comparisons,
observations and recommendations – from an expert
objective perspective – to help you truly differentiate your
company’s brand. A BrandBuild™ is done in conjunction
with the execution of specific design materials depending
on the client’s goals, and drives the design concepts for
identity, collateral, marketing and advertising.

BrandBreakthrough™ is for organizations who have an
established brand position and brand persona, but are
looking to reinvigorate or reinforce it, or introduce a new
business component, product, service or campaign on a
national level. Building on the concepts of the BrandBuild™
and also done in conjunction with the execution of
specific design materials, a BrandBreakthrough™ dives
deeper into your brand to help you uncover hidden
opportunities for differentiation and category dominance
within your market area.