brand audit
Brands, like any business-building endeavor, should be reviewed frequently so missteps can be identified and corrected. Brand building and business development is dynamic and must be flexible, yet stay on track. By nature, these missteps are more difficult to detect from inside the company. A brand review can help you identify inconsistencies in brand messaging and execution as well as hone in on your brand message and address changes that might need to be made internally and externally.
Depending on the extent of your brand communications, a brand review can take as little as a few days or as long several weeks to complete. It provides an objective evaluation of a company’s present positioning and marketing strategy and is based on information and materials provided by the client. It consists of a visual audit and observations on the strengths, weaknesses and potential vulnerabilities of a company’s brand position.
Related services:
• style guide development
• brand extension consulting
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