our BrandBuild™ process

Insight180’s BrandBuild™ branding process begins with a competitive analysis report, which serves as a valuable diagnostic tool. By looking at what your closest competitors are saying about what they do and how they do it, we can help you gain a clearer picture on where your next strategic move should be, and how you could best characterize your company's strengths in a way that will set you apart.

But the BrandBuild™ involves more than just analysis. It delves deeply into the creative development of solutions, identifying key brand building block language components and design directives that will help you articulate your company's selling points in a whole new way, both verbally and visually. The results are quite transformational, and drive the successful execution of identity, collateral, marketing and advertising materials.

The BrandBuild™ branding process is a component of The 180 Positioning Workshop, a more extensive, four- to six-week long brand development tool that includes a half-day brainstorming session with your staff and key decision-makers, and culminates in what we call the "Visual Grid", a full palette of design concepts to carry you far into the future.