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NEWSLETTER ARTICLES
• June 2010 "Making the best of networking"
• May 2010 "Email Marketing — Do's and Don'ts"
• Earth Day April 2010 "Happy Earth Day"
• April 2010 "Technology — Helping Haiti"
• Mar 2010 "The Lemonade Stand Lesson"
• Feb 2010 "Is Business Like a Tree?"
• Jan 2010 "Insight180 Celebrates Ten Years"
• Dec 2009 "Approaching the New Year"
• Nov 2009 "Happy. Thanks. Giving."
• Oct 2009 "Flying the Plane: 3 Common Mistakes"
• Sept 2009 " Downturn Marketing: Sprint or Marathon"
• Aug 2009 "Ahhh, Summer Vacations"
• July 2009 "Decision: rebrand or update?"
• June 2009 "Toyota's green and GM's blues" • May 2009 "Keeping-your-customers 101" • Earth Day April 2009 "Happy Earth Day" • Feb/Mar 2009 "Defining Brand and Why It Matters" • Jan 2009 "Staying visible! Some low- or no- cost ways to promote" • Dec 2008 "Are you doing the 'marketing freeze'?" • Nov 2008 "happy. thanks. giving." • Oct 2008 "Special green event, don't miss it" • Sept 2008 "The power of doing the opposite, part two" • Aug 2008 "Lessons from YahooGreen: practical tips you can apply" • July 2008 "The power of doing the opposite" • June 2008 "Creating eco-advantage for your company" • May 2008 "If you want to be heard, whisper" • Earth Day 2008 "Happy Earth Day" • April 2008 "Marketing your energy efficiency to customers" • Feb 2008 "Leading the pack: marketing tips for 2008"
PUBLISHED ARTICLES
• Facing Cuts to the Marketing Budget • As the Dust Settles, Design Clarifies • Who are You? The Finer Points of Business Differentiation • No Time to Hunker Down • Being Green in a Down Economy
WHITEPAPERS
• Email Marketing: Subject Lines
• Poor, Neglected “Positioning” • Marketing Strategy for Biotech • The “Thinking Wrong” Way • Creating a Powerful Brand • Corporate Social Responsibility: • An Arena for Midsize Companies?
WEBLINKS
• AIGA’s “A Client’s Guide to Design” • www.MarketingProfs.com • www.MarketingSherpa.com • Harvard Business Review RECOMMENDED READING
• The Brand Gap by Marty Neumeier • Blink: The Power of Thinking Without Thinking by Malcolm Gladwell • Building Strong Brands by David Aaker • Positioning: The Battle for Your Mind by Al Ries and Jack Trout • Selling the Invisible by Harry Beckwith
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