resources

WHITEPAPERS
• Poor, Neglected “Positioning”
• Marketing Strategy for Biotech
• The “Thinking Wrong” Way
• Creating a Powerful Brand
• Corporate Social Responsibility:
•  An Arena for Midsize Companies?

NEWSLETTERS

• Oct 2009 "Flying the Plane: 3 Common Mistakes"

• Sept 2009 " Downturn Marketing: Sprint or Marathon"

• Aug 2009 "Ahhh, Summer Vacations"

• July 2009 "Decision: rebrand or update?"

• June 2009 "Toyota's green and GM's blues"
• May 2009 "Keeping-your-customers 101"
• Earth Day April 2009 "Happy Earth Day"
• Feb/Mar 2009 "Defining Brand and Why It Matters"
• Jan 2009 "Staying visible! Some low- or no-
   cost ways to promote"
• Dec 2008 "Are you doing the 'marketing freeze'?"
• Nov 2008 "happy. thanks. giving."
• Oct 2008 "Special green event, don't miss it"
• Sept 2008 "The power of doing the opposite, part two"
• Aug 2008 "Lessons from YahooGreen:
   practical tips you can apply"
• July 2008 "The power of doing the opposite"
• June 2008 "Creating eco-advantage for your company"
• May 2008 "If you want to be heard, whisper"
• Earth Day 2008 "Happy Earth Day"
• April 2008 "Marketing your energy efficiency to customers"
• Feb 2008 "Leading the pack: marketing tips for 2008"

PUBLISHED ARTICLES
• Facing Cuts to the Marketing Budget
• As the Dust Settles, Design Clarifies
• Who are You? The Finer Points of Business Differentiation
• No Time to Hunker Down
• Being Green in a Down Economy

WEBLINKS
• AIGA’s “A Client’s Guide to Design”
• www.MarketingProfs.com
• www.MarketingSherpa.com
• Harvard Business Review

RECOMMENDED READING
• The Brand Gap by Marty Neumeier
• Blink: The Power of Thinking Without Thinking 
   by Malcolm Gladwell
• Building Strong Brands by David Aaker
• Positioning: The Battle for Your Mind by Al Ries and Jack Trout
• Selling the Invisible by Harry Beckwith