The thought I couldn’t get out of my head when I sat down to write this was: how insane is it that one, spur-of-the-moment decision made by my 16-year-old self has determined so much of the course of my life?
My love of design and branding began over a decade ago. In my junior year of high school, I decided on a whim to take journalism because I had an open spot in my schedule and some of my friends were doing it.
In my senior year, I got to be a section editor for The Mountain (our high school paper) and I opted to edit the Opinions section. But it wasn’t picking column topics or handing out assignments that I looked forward to each month; it was laying out the paper.
In college at Elon University, I oversaw the design of our student-run newspaper, The Pendulum. I was in charge of a staff of 2-5 people and headed up a major redesign and rebranding of the newspaper in my sophomore year. I also helped take our twice-a-semester-insert, The Edge, from an eight-page, magazine-style insert to a full 32-page glossy news magazine. (Whew!)
But I knew that, while I loved The Pendulum, it was the design (not the news) that made my heart go pitter patter. So, the summer before my senior year, I interned for a start-up company called Cookbook Create in New York City.
Cookbook Create allowed me to explore a variety of new (to me) types of graphic design. It also let me branch out beyond just being a “designer.” I learned how to error test, how to build websites, how to brand, how to design a book, and so much more. It was there that I really fell in love with working for a smaller company and being a part of a team where everyone wears so many different hats.
After college, I spent time freelancing, working for a creative agency that focused on car dealerships, nannying, and working retail to earn a steady income while I searched for that elusive small company with the Cookbook Create kind of feeling.
I’ve been at insight180 for about a month now and I can honestly say I am loving every minute of it! It makes a huge difference to come into work knowing that what I’m doing every day is helping people who are helping others. There’s rarely a dull moment here, and I can’t even begin to count the number of different hats I wear daily!
I’m looking forward to seeing where insight180 will take me, and what new hats I’ll get to try on next. And thanks 16-year-old me. Without your impulsive class decision, I might not have ended up here.