You’ve seen it before. “Fuzzy” looking edges, logos that have been distorted and stretched in a Word document or PowerPoint, blurry images. These are telltale signs of a problem we encounter often . . . vector vs. raster confusion. As an art director and designer, one of the most common problems that I run into when working with other people’s files (especially logos) is that the files are not optimized for their specific use. And, yes, it can be confusing! So we wanted to use this blog post as an opportunity to help educate readers on the differences between the most used file formats and when to use them. Using the right type of image file, you can make sure your audience views crisp, clean and beautiful looking materials.
And, a new year begins. Rather than sitting and remembering the devastation of the Ellicott City Flood one year later, we decided to celebrate new beginnings!
On that Saturday night, I had been in downtown Ellicott City to show a guest from Slovenia, Karin, our quaint little town. My long-time friend Carol would be leading a Sierra Club trip in the fall to Slovenia, so I invited her along for an opportunity to talk to a native. It had been a beautiful summer day, with a slight chance of rain in the forecast. As we drove around Ellicott City, it started pouring; and as we looked for parking, it became torrential. Though we decided not to stay, I did swing by the office to put out the sandbags in front of the office door and that of our business neighbor — as I had done so many times for so many storms in the past 16 years. By the time I dragged out the sandbags and got back to the car, my feet were covered with water. As we tried to get to higher ground, many side roads were already closed.
Rudyard Kipling got in right when his 1902 poem from “The Elephant’s Child” opened with:
I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.
Remember the Necco Sweetheart candy phrases from way back when? Here’s our take on those corny, sweet love sentiments from a design and typography perspective. Happy Valentine’s Day from insight180!
Who knew when we launched our new website in January of 2016 that the life preserver and hashtag #brandresuscitation would be so apropos?
If it is your job to differentiate and grow your business, you own a tall task—especially in this environment of information overload, when all of us are overwhelmed with new platforms, media channels and ways to get noticed.
When establishing a digital marketing plan for your business, creating visual elements beyond your logo alone is simply essential. With your competition working to grab the attention of your audience, text posts alone won’t cut it. Sure, you could use some pre-existing images from Pinterest, but that won’t help build YOUR brand among your audience like your very own branded social media graphics will.
by Rachel Quinn
My brief, but excellent, time at Insight180 has come to a close as summer winds down and I head back to Philly for the start of my senior year of college. I doubt I can properly express the immense amount of knowledge and skill I gained from working with the team at Insight180, but I’ll attempt to try as a proper thank you and goodbye.
Insight180 would like to welcome our summer intern, Rachel! Rachel is a rising senior at Saint Joseph’s University in Philadelphia, where she double majors in Journalism and Communication Studies. While learning about the industry, Rachel will be writing website copy for new projects, doing community outreach for upcoming events, writing press releases, and helping manage client’s social media. Previously interning with The National Archives and writing for publications such as Dormify, Her Campus and her university newspaper, Rachel is excited to bring her love of writing to Insight180.