In the ever-changing business landscape, a brand refresh can be a powerful tool for staying relevant and connecting with your audience. By embracing change, fine tuning your unique brand essence, engaging stakeholders, crafting a compelling story, and updating your visual identity, you can reestablish meaningful connections with your most important stakeholders.
A brand refresh is one of the easiest and most effective ways to add new life to your brand – as well as new relevance in the eyes of your clients, customers, and prospects.
Last updated April 17, 2023.
Corporate Identity. Differentiation. Branding. Positioning. Even among the business savvy, it’s not at all uncommon for these marketing terms to be used almost interchangeably. In fact, they are quite different and play very different roles in business development and marketing. We thought it was time to revisit the terms and clarify the differences, so you can be better-informed about marketing, design, and branding services.
Valentine’s Day is almost here and you know what that means – it’s time for us to reveal this year’s shareable Valentine’s cards! While we wholeheartedly believe in showing love and appreciation for others every day of the year, we particularly enjoy leaning in to the sweetness of V-Day to do what we love most -- Design!
Is Santa Claus in need of brand refresh? Whether you believe in Santa or not – and whether you buy into his whole naughty or nice routine – you have to admit, the man with the white beard in the red suit from the north pole is a really strong brand. Everyone knows who he is and what he stands for. His values and passions are clear to us. And they are consistent. Santa Claus is about the good in life. He is jolly, generous, hard-working, and giving. But has he been “played out?”
Join in the fun of spreading holiday cheer and send virtual cards, courtesy of insight180. We’ve created some colorful, cheery holiday cards you can send to everyone in your contact list. Simply click on the card image below to share directly to Facebook, tagging the one(s) who deserve some extra cheer this season. Tag us, too, so we can see how you’re celebrating this year! Happy Holidays from team insight180!
While giving as an individual is always rewarding, making charitable giving a part of your business’s brand culture can have an even bigger impact on the causes you believe in. Using your position and the platform of your organization to lift up causes and nonprofits you support is a great way to strengthen connections within your community and amongst your employees. In truth, the benefits of charitable giving as a business go far beyond the bottom line. Read on to find out more about the benefits of giving back.
In honor of National Book Lover’s Day, we created a summer reading roundup of the books that are keeping us sane and happy this summer. Read on for our suggestions of great beach reads this summer and enjoy a little mental health vacation (even if you can only squeeze it in after a long day at the office).
The practice of "unplugging" may seem like checking out, but the truth it can be the best way to make yourself more productive. Learn the benefits of unplugging and tips on how to do it in this blog post from team insight180.
Social media can be a valuable marketing tool for a brand, but only if you have a strong social media strategy in place. Read on for the social media guidelines we recommend to all of our clients.
We’re happy to introduce Andrea Kagey, insight180’s new Client Communications Manager. While she may be new to Maryland, Andrea is no stranger to the world of story, an important part of the branding process. Going through a bit of a personal “rebrand” herself, Andrea brings a fresh perspective, years of client experience, and unmatched enthusiasm to the role. In this blog, she tells us all about the windy path that led her to our team.
“All you need is love. But a little chocolate now and then doesn’t hurt.”
~ Charles M. Schulz
