Blog : naming guidelines

Breaking Patterns to Create a Meaningful Brand Name

Breaking Patterns to Create a Meaningful Brand Name

Ah, naming!

One of our favorite tasks here at insight180 . . . . most of the time. Naming and rebranding in the wrong hands, however, can be detrimental, even disastrous. How can you be sure not to undermine the process and come up with a successful name for your advisory service business, nonprofit business or brand extension? read more

What's in a Name?

What's in a Name?

Ten “can’t miss” dos and don’ts when naming a business.

Choosing a business name is one of the most important tasks when starting, growing or changing a business. Not only is it part of that first impression you make among your audience, but it, along with your logo, is the heart of your brand. Your brand is all about how you connect and then are perceived – so your name needs to be descriptive, inspiring, and relatable, and needs to evoke positive feelings, or at least curiosity. read more