When clients come to us and express their want and need for a social presence we are ecstatic however, we do ask them what their goals are and give a forewarning. For companies who are interested in diving into social media there is a lot to consider. Creating a social media presence for your company can be a valuable asset, but it can also be time consuming and confusing if you’re not using a trusted advisor or you’re not all that socially savvy yourself.
Did you know that an iphone will cut off a subject line when it’s over 32 characters? What about the 80% of people who are only scanning your email? Recently, Myemma came up with a list of 18 must-know email stats to keep in mind while creating your email campaigns. A few stats that jump out to us are:
If you send a newsletter, you’ve experienced it. Email that gets blocked by an overzealous spam filter. It can feel downright rejecting. After all, you’re not a spammer. You have legitimate opt-in permission from each and every recipient on your list. What are you to do?
To do email marketing well, you have to think of it as a relationship-building activity. But the relationship you have with your subscriber is like any other relationship. It takes time and nurturing to grow.
Just the term “customer retention strategy” sounds intimidating and complicated. But it doesn’t have to be.
I was recently surprised to see a web development company I have a great deal of regard for move to marketing their services with plain text email over HTML email. In case you’re not sure of the difference, HTML email looks like ads or brochures with images and nice looking text. Text email is plain text without images, like email you use every day to correspond with business associates.
[Editor’s Note: This post was recently featured in Social Media Today. Well done, Tara!]
I recently read something that truly shocked me. And I am not easily shocked. Four words nearly guaranteed to get your email opened are “You Are Not Alone.” It’s known to bring an average open rate of 90%, often stretching to even 100%, and for a wide range of audience groups and subject areas.