Blog : Startup

Branding Your Startup

Branding Your Startup

I recently had the privilege of being part of a panel at the Maryland Center for Entrepreneurship’s Speaker Series to discuss marketing for emerging companies. We had some great questions and input from participants, which always makes it more interesting for everyone. Most concurred that as technology changes and it becomes more important to be connected and keyed in to what’s going on, basic branding building blocks still apply. As a startup, it’s very important to invest in your initial branding. read more