Blog : website

Basic HTML You Should Know

Basic HTML You Should Know

One of the neat things about a WordPress website or blog is that you don’t need to have any coding skills. Whether you’re running a simple blog or a business website, you can get by just fine without knowing code. The array of built-in features and customization options that come with most plugins and themes enable you to create a site that makes you look like a programming whiz. read more

How to Keep Your WordPress Website Safe

How to Keep Your WordPress Website Safe

Breaking News: Security Breach

It seems like every time I turn on the news there is a headline such as “Twitter Hack Breaches Thousands of Accounts” or “Security Breach Exposes 4.2M credit, Debit Cards.” With all these major consumer hackings lately, security has become a big tech topic in our everyday lives. According to a recently released Harris poll, three of five US adults who are online say they feel vulnerable to being hacked. I think the reason is that most people aren’t sure of the best way to keep their information and websites safe from this type of activity. read more

Spring Cleaning Your Website

Spring Cleaning Your Website

The temperatures are finally rising and it is starting to really feel like spring around here! I don’t know about you but I am extremely excited to hear the sounds of birds chirping and am thoroughly enjoying watching the trees and flowers start to bloom. It makes me smile. There is just something about spring that makes me feel refreshed. Maybe it’s the annual spring cleaning that happens around my house every year. read more

5 Baltimore Eateries With Unique Branding

5 Baltimore Eateries With Unique Branding

Unique Branding Baltimore

Good branding is all around us.

While we write much about the audience we serve, B2B professional services and advisory firms and nonprofits, we can learn much from the consumer branding all around us. Today we look at some food establishments. Remember, branding is not just a logo, a color scheme or graphics on your website. It’s a compilation of those things and more. Visual branding (logo, imagery, color scheme) is important but branding is also about messaging and how your audience feels about your business and the perception that prevails. If your company sends a message and makes a promise (we have the best crabcakes in Baltimore!) and delivers on that promise, your establishment is building brand trust. read more

Advisory firms aren't like other companies.

Advisory firms aren't like other companies.

We work everyday with advisory firms, and one of the things we find ourselves saying all the time is that advisory firms are not like other companies. Other companies have tangible products and distribution channels, which can be quantified and directly compared one-to-another. Advisory firms have intangible capabilities that can’t be directly compared, and are so often hard to even distinguish one from another. read more

It's not all about you.

It's not all about you.

We’ve all been there. You’re part of a great presentation or meeting among your peers or clients; great discussion ensues; wonderful, meaningful questions that apply to the whole group are being presented and answered and commented on; and then it happens. One person asks a question that pulls the focus away from the tremendous momentum that has been occurring and focuses on his or her specific issue. It sucks the energy from the room. Do you know what I’m talking about? It’s frustrating, discourteous and ultimately disheartening. Even masterful facilitators can find it difficult to get back on track. And that is a great reminder for those charged with developing website strategy and content. It’s not always all about you. read more