Why Likes Have Just Become More Important.
The hype is under way as an enticing new feature called Graph Search continues to be rolled out by Facebook, and the question on everyone’s mind is, “how can we utilize this new feature to optimize our business’ social media presence?” Besides being an ingenious incentive developed by the social network giant to encourage businesses to spend more time on its site, Graph Search has some interesting features which may shake up the way people make decisions. Although Graph Search is not a search engine which combs the entire internet, it does search the content that people on Facebook put on their pages (likes, check-ins, etc). Graph Search enables users to search for business pages, photos and people and, in the results, see how they are connected to those items through their friends or even through their friends of friends.
One of the most effective marketing strategies helping advisory businesses (those that sell advisory services to consumers or other businesses) grow these days is content marketing — writing effective blog posts that resonate with your target audience and that get noticed by search engines.
Everyday billions of people use search engines to learn about a specific topic, solve a problem, find service providers, etc. How often have you done a search for a friend or favorite restaurant just because it was easier than opening up your contacts? Well, it turns out that even C-level professionals are doing much of their own search these days.