When clients come to us and express their want and need for a social presence we are ecstatic however, we do ask them what their goals are and give a forewarning. For companies who are interested in diving into social media there is a lot to consider. Creating a social media presence for your company can be a valuable asset, but it can also be time consuming and confusing if you’re not using a trusted advisor or you’re not all that socially savvy yourself.
To best serve our clients, we always to stay up-to-date with the current state of branding, marketing and social media. Here are some tips, tricks and suggestions we’ve found across the web that we think are the most helpful, informative and supplementary this week!
Throughout the process of writing for, designing and constructing a company website there is much to consider. For most companies, your website is a window to who you are as an organization. It’s your digital representative that is accessible 24/7, providing information about your team, projects and culture. Not only is your company website an important piece of your brand, it can also be a powerful sales tool–when created with user experience in mind.
It’s a new year and most likely, you’re thinking of new ways to reach your target market. Last year we made some digital marketing predictions for 2014, but what’s becoming exceedingly clear is that there should not be a separation between marketing and digital marketing. It’s true that there are traditional marketing tactics (i.e. direct mail, print advertising) which still have their place, but digital marketing should not be an afterthought. “Digital Marketing” should automatically be included in your marketing mix.
If you have a website redo on your list of goals for the new year, you’re not alone. The average lifespan of a website lowers every year, making redesigns more frequently necessary all the time, and this phenomenon shows no sign of slowing down.
Those of you who know me and are familiar with my role and responsibilities as “Principal of Practicality” at Insight180 will chuckle at how NOT surprising it is I would coin the phrase or espouse the concept of “Practicality Marketing.” (Well, some things should be predictable in life, shouldn’t they?)
Here’s the scenario: You’ve put your heart and soul into your website design and content. You’ve reflected on your true customer and identified him or her accurately, you’re speaking his or her language and addressing his or her needs, and you’re writing regular content that’s relevant and useful. Great.
One of the beauties of summer is the chance to disconnect from technology every now and then and reconnect with old friends. I had such a chance a few weeks ago when I went to visit my best friend of 40 plus years. We always seem to be able to pick up wherever we last we left off and immediately get to laughing, reminiscing and catching up on one another’s lives. At one point, we were sharing fond memories of our days at girl scout camp as my friend was preparing to send her two pre-adolescents to scout camp in the coming week. My friend is such a devoted and thoughtful mom, she was already planning notes and care packages to drop in the mail so that each of her children would have something to open during their days at camp.
I was honored to participate in Scribble Live’s chat, “Newsjacking Strategies, Pitfalls & tips.” Some awesome marketing experts gave their advice on the subject. See the thread below!
Sometimes it’s the obvious things that we miss. Of course we all know to have the who, what, when, where and how of what we do up-front and center on our website and marketing. But sometimes, the most obvious gets overlooked. Perhaps it’s time to check your site and make sure you have it covered.
If you send a newsletter, you’ve experienced it. Email that gets blocked by an overzealous spam filter. It can feel downright rejecting. After all, you’re not a spammer. You have legitimate opt-in permission from each and every recipient on your list. What are you to do?
Your Facebook page’s organic reach is about to plummet — even more so than it has in the past six months, down to a lowly 1-2%, actually. That means if you have 1,000 Facebook likes on your page, only about 10-20 of those fans will even see your posts! While organic reach has long been declining, it has significantly declined since the fall of 2013. Read more on Social Media Today.