Social media has become an integral part of the marketing mix over the past ten years. Most people are using at least one platform, and a majority of businesses have their own business pages on Facebook and other social media platforms.
As we work with clients to update their websites, one of the main topics of conversation is about “the blog.” Do I need one? Why should I have one? How should I do it? Blogging remains one of the important content marketing tools for businesses. You may even be thinking “Isn’t blog writing more important for B2C companies? Why should my B2B company commit to writing blogs?”