Blog : *Inspired Marketing

Content block? 5 ideas to help you to create social posts when you’re feeling stuck
Nastasia Vasconcells

Content block? 5 ideas to help you to create social posts when you’re feeling stuck

As a business-to-business (B2B) company, it can be challenging to create fresh, purposeful social media content when selling a product. It can be even more difficult when your organization is “selling the invisible” (services, training, consulting, project management, fundraising, membership, and more). At insight180, we create, plan, post, and engage on social media for ourselves and our clients. Over 12 months, with three-plus posts to a variety of platforms each week and multiple companies to plan for each day, keeping content fresh and consistent requires discipline, creativity, and strategy. We know from experience that content block can happen to even the most seasoned social media content creators. 

READ MORE
Spring Cleaning Your Marketing
Wendy Baird

Spring Cleaning Your Marketing

The last 12 months have made many of us masters of remote working. Our marketing materials should reflect mastery, as well. Most of us are relying a bit more on PowerPoints and electronic presentations. How do yours stack up? With the promise of spring (and vaccinations well underway), now is the perfect time to make a fresh start. To do a little spring cleaning on your marketing or your website look and feel, perhaps? Here are four areas that you might want to clean up or refresh now, so you’re ready to roll when we’re all meeting in person again.  

READ MORE
Sales Fear? Six Tips to Help You Get Out of Your Own Way
Wendy Baird

Sales Fear? Six Tips to Help You Get Out of Your Own Way

Your website looks great. You’ve spent a lot of time, energy, and resources to develop a wonderful, purpose-driven business that is making a positive impact in the world. You have a track record of helping those that you serve. You’ve developed a beautiful product. You’re ready to go. But when it comes to reaching out to your network, you freeze. What’s happening here?

READ MORE
How to get started on Instagram for your B2B
insight 180 team

How to get started on Instagram for your B2B

Owned by Facebook since 2012, Instagram is the most visual social media platform. It’s quickly growing into one of the most used (and liked) platforms, with 500 million daily active users. Many business-to-consumer (B2C) companies, like Starbucks, famously use Instagram to highlight their products, values and special promotions. By creating on-brand, visually appealing posts, Starbucks has created a following based around their products.

READ MORE
How Community Can Enhance Your Business Presence on Social Media
Bethany Howell

How Community Can Enhance Your Business Presence on Social Media

Personal and professional connections can be powerful forces in promoting your business. People who know you, know what you do and believe in you can be your company’s greatest advocates. With more than two billion users across the globe, social media is one place that professionals, friends and family gather to stay in touch. If you’re not using social media for your business, you may be missing a big opportunity to connect with more people in your business community.

READ MORE

How to Create a Successful Online Campaign For Your Nonprofit
Bethany Howell

How to Create a Successful Online Campaign For Your Nonprofit

Insight180 has had the pleasure of working with many nonprofits over the years, supporting the great things they are doing in the world. Most manage multiple fundraisers annually, and we’ve supported their online efforts with strategies, marketing materials, web pages and other forms of digital outreach. We’ve had a chance to see what works (and what doesn’t). Here are some tips for planning a successful online campaign for your nonprofit. READ MORE

Don’t Forget to Ask – 4 Sure-Fire Ways to Engage with Powerful Calls-to-Action
Elizabeth Doubleday

Don’t Forget to Ask – 4 Sure-Fire Ways to Engage with Powerful Calls-to-Action

When creating a new website, or refreshing an existing one, most people remember to tackle the big things. Identifying groups of potential web visitors (customers, potential customers, donors, employees, investors, partners) and the information they’ll need. Designing an inviting and visitor-friendly layout with beautiful photos or graphics. Crafting compelling copy that tells visitors you “get” them – you know who they are, understand their needs and can help solve their challenges.

Yet few people remember this big thing: calls-to-action. A call-to-action (CTA) is text or image that invites, or “calls” visitors to take “action” or do something specific. The CTA can be for anything: register for a seminar, download a white paper, watch a video, donate money, learn more, etc.

READ MORE

Social Media Dimensions Made Simple: Your 2018 Blueprint
insight 180 team

Social Media Dimensions Made Simple: Your 2018 Blueprint

Social media is ever-changing. The networking platforms’ newsfeed algorithms are constantly updated. Topic and engagement trends evolve quickly. And because social media platforms are frequently updating their layouts, recommended dimensions for profile, cover and other images change on a whim. READ MORE

Blogging: Why is it Important to Your Company?
Bethany Howell

Blogging: Why is it Important to Your Company?

As we work with clients to update their websites, one of the main topics of conversation is about  “the blog.” Do I need one? Why should I have one? How should I do it? Blogging remains one of the important content marketing tools for businesses. You may even be thinking “Isn’t blog writing more important for B2C companies? Why should my B2B company commit to writing blogs?”

READ MORE