Blog : networking

Wheelhouses, wagon-circling and reaching out.

Wheelhouses, wagon-circling and reaching out.

If you’ve heard me rant and rave about expressions like “it’s in our wheelhouse,” “let’s circle the wagons,” and “I’ll reach out to him,” I apologize in advance. I’ve never been one for clichés or catchphrases. But, if you’ll permit me, I’d like to explain why I think it’s important to avoid using idioms like these in business conversation. read more

Influence Marketing for B2B and Advisory

Influence Marketing for B2B and Advisory

Influence Marketing Is…

Although a potentially “hot topic” in content marketing, Influence marketing has been around since the days of greek curators and royal or celebrity endorsements of soaps and beverages in the late 1800’s. Today, we’d defind Influence Marketing as the act of engaging with current and potential leaders in your industry in order to gain ranks as a leader yourself, to increase meaningful activity on social media platforms, as well as to build your digital (and face-to-face) community of brand advocates. read more

Conscious Leadership Connection

Conscious Leadership Connection

conscious leadership

Conscious leadership. . . .and what makes a great client

Insight180 has been in business for almost 15 years, and during that time we’ve worked with so many different kinds of clients. From startups, restaurants, brewers, retailers and solopreneurs to large membership organizations, public-private partnerships, Fortune 500 companies and international nonprofits, we have been very fortunate to work with some truly great ones. Lately we’ve been focusing on advisory firms in the business-to-business arena, or those who sell the “invisible” — a complex service, consulting, program or idea. read more

LinkedIn Company Pages

LinkedIn Company Pages

Just under a year ago in November 2011 LinkedIn updated the capabilities of their company pages, enabling company pages to have followers and enabling company admins to share status updates with their followers. This enabled companies, and especially small companies, to become more engaged with their LinkedIn networks. read more

6. Attendance is key…

6. Attendance is key…

So, when was the last time you got out there to network? These gatherings can be a great opportunity to meet new prospects and just get your name out there. Pass out a few business cards, make a few connections, and meet some future clients. Even if the person you are meeting does not need your service right now, they may in the future. And so might someone they know. Events are happening all around our area and we highly suggest checking a few out. Happy networking! read more

5. Just say hello…

5. Just say hello…

Having gone through that email list in tip number two might have got you thinking about some of those folks that you haven’t heard from in a while. Pick up the phone or write a note to some of those old clients or people you haven’t seen in a while. Also, have you read about any great achievements that your clients of colleagues have achieved? Take a moment to write a note of congratulations. — Wendy