From mission clarity to board engagement, here are 5 essential touch points every nonprofit needs to get right before launching a successful fall fundraising campaign.
Getting Your Brand’s Positioning Statement Right (First!)
Focus on getting your brand's positioning statement right first, before the proposals, pitches, and next thought leadership post on social media. If someone lands on the home page of your website, will they immediately understand what you do, how you help, who you help, and what makes you different or better? Let us help illuminate this core business concept for you; read more on our website.
When Your Product is Expertise, Visibility is Everything
In professional services, your brand isn't what you say about yourself, it's what people believe before you even enter the room. For firms where expertise is the product and relationships are the currency, that impression forms long before any formal conversation begins. Strategic thought leadership is a key component through which trust is built, differentiation becomes visible, and brand equity accumulates over time. Firms that arrive at a growth inflection point or transition with that foundation already in place are in a fundamentally stronger position. Here's how to build it deliberately.
Three Ways to Strengthen Your Mid-Year Marketing Strategy
As the year approaches its midpoint, now is the time to refine your marketing strategy. Discover practical ways from team insight180 to strengthen your brand, optimize your website, and focus on what’s driving results.
Purposeful Reimagining Of Your Annual Report Design
After 25 years and over 75 projects, insight180 shares how annual reports have evolved into strategic tools for storytelling, marketing, and fundraising. Read the blog to learn more.
5 B2B Email Marketing Tips for 2026
Effective email marketing is about serving your clients better. Team insight180 offers five data-backed tips to help you build an email strategy that performs well and still feels human. Read the blog to learn more.
The Work They Didn’t Know You Did
Team insight180 expands on one of the most important and effective ways to connect with one of your most important audiences: your existing clients. Read the blog post to learn how to let them know about the work "they didn't know you did."
Smart (Re)Start: Refresh Your Brand and Remind Clients What You Do
Refresh your brand. Discover five smart ways to reengage clients, clarify what you do, and highlight your evolving services.
Think Like Buddy the Elf: The Joy of Authentic Branding
Discover how embracing Buddy the Elf’s joyful spirit can guide brands toward more authentic, human marketing this holiday season.
Purpose, Perseverance, and the Beauty of Doing Good Work
We’ve got a secret—sort of. Not that we’ve been trying to keep it under wraps necessarily, but I couldn’t let more time go by without sharing this company milestone. insight180 is (quietly) celebrating 25 years in business. In many ways, it’s a year like any other—projects to guide, brands to clarify, stories to tell. But as a wise friend reminded me, acknowledging milestones matters. They help us pause, take stock, and remember how far we’ve come. Why Quietly? Because our work at insight180 has always been about the other.
Your Logo Deserves More Than An Algorithm
Your logo deserves more than an algorithm. Human designed logos are better for brands, plus AI can't beat collaborating with a design firm.
Branding With Soul: Why Core Values Aren’t Just Words
Your brand doesn’t have to change the world overnight. But when you brand with soul and consistently lead with values, you potentially change the world around you—one choice, one interaction, one relationship at a time. The latest blog post from insight180 President Wendy Baird offers a good place to start.
