Blog : design

Digital vs Offset Printing

Digital vs Offset Printing

Have a new design project and aren’t sure whether to use digital or offset printing? It’s not always easy to know which way to go. Every design project is different, so the answer varies from project to project. It isn’t just a matter of cost, there are many factors to be considered before choosing digital or offset for your printing needs. In order to make an educated decision, it is important to understand each method, as well as the advantages and disadvantages of each. read more

June Logo Design Round-Up

June Logo Design Round-Up

Check out these logo design changes for June 2014.

 Disney Channel

Contrary to our post about the, “Less is more” logo trend, Disney has given their logo a refresh but, has yet to adopt a flat design. With the type logo no longer surrounded by the box and mouse ears, Disney opted to make the ears smaller and incorporate it into the type logo itself. I think this makes for a much cleaner, distinctive, high quality logo. read more

Logos: The Less Is More Trend

Logos: The Less Is More Trend

“Less is more” has become a pretty strong trend lately in the world of logo design. More and more brand facelifts are sharing a common theme: simplicity. To name a few just in the past couple weeks, Netflix, Paypal and Avery have followed suit. Take a look: read more

The Social Media Dimensions Blueprint

The Social Media Dimensions Blueprint

Originally on Social Media Today.

Social media dimensions are constantly changing. With every tweak or page layout change for Facebook, Twitter, Linkedin, Google+, YouTube, etc., social media marketers must stay up-to-date to get the most out of their social profiles. When creating images for social media, making sure you know the correct sizes for cover/header images, profile images and more, is essential. read more

5 Baltimore Eateries With Unique Branding

5 Baltimore Eateries With Unique Branding

Unique Branding Baltimore

Good branding is all around us.

While we write much about the audience we serve, B2B professional services and advisory firms and nonprofits, we can learn much from the consumer branding all around us. Today we look at some food establishments. Remember, branding is not just a logo, a color scheme or graphics on your website. It’s a compilation of those things and more. Visual branding (logo, imagery, color scheme) is important but branding is also about messaging and how your audience feels about your business and the perception that prevails. If your company sends a message and makes a promise (we have the best crabcakes in Baltimore!) and delivers on that promise, your establishment is building brand trust. read more

Can Great Design and Nostalgia Make "Orioles Magic?"

Can Great Design and Nostalgia Make "Orioles Magic?"

orioles-logos-1954-present

Opening Day at Camden Yards

For Orioles’ fans, opening day in Baltimore is like Christmas come early, and this year’s opening day did not disappoint. While the few weeks running up to opening day were snow ridden, March 31st brought warmer weather for Orioles and Red Sox fans alike. With the O’s victory over the Red Sox (2-1), many believe this could be Baltimore’s year. read more

Spring and Bunnies

Spring and Bunnies

With today being the official start of spring, I thought it would be only be fitting to talk about BUNNIES. Although, with the harsh winter temperatures we are still experiencing, I am not sure we will be seeing baby rabbits anytime soon, but they are certainly on the horizon to come! read more

Helping Our Clients Create Greener Printed Solutions

Helping Our Clients Create Greener Printed Solutions

Over the years, I’ve watched “green” printing practices evolve from being an afterthought to becoming a fact of life, an expectation. Like it or not, sustainability has become an underlying theme that has grown in importance throughout the last decade. Clients today expect and demand sustainable choices. And, as the designer, I have the power to help clients find better solutions which will help them reach their sustainability goals without having to sacrifice or compromise on the “wow-factor.” Eco-consciousness doesn’t have to get in the way of the quality or creativity of the final product. There are many ways to approach a responsibly printed solution that you can be proud of. read more