When clients come to us and express their want and need for a social presence we are ecstatic however, we do ask them what their goals are and give a forewarning. For companies who are interested in diving into social media there is a lot to consider. Creating a social media presence for your company can be a valuable asset, but it can also be time consuming and confusing if you’re not using a trusted advisor or you’re not all that socially savvy yourself.
Those of you who know me and are familiar with my role and responsibilities as “Principal of Practicality” at Insight180 will chuckle at how NOT surprising it is I would coin the phrase or espouse the concept of “Practicality Marketing.” (Well, some things should be predictable in life, shouldn’t they?)
How you rank with search engines is an important part of building a successful business. But the active tasks of search engine optimization (SEO) are very different in 2014 than they used to be even just a year ago.
I was honored to participate in Scribble Live’s chat, “Newsjacking Strategies, Pitfalls & tips.” Some awesome marketing experts gave their advice on the subject. See the thread below!
I’m a big believer in social media. I’ve seen too many companies grow their businesses successfully with social media not to be. But I’m not, personally, a big user of it. Mmmmmm. Is that a contradiction? I’m co-owner of a branding firm that uses and recommends social media!
A large part of creating a great blog and engaging social media posts is having great content. If your company is creating useful, relevant content that your audience wants to see, share and interact with, you’ll grow your audience, see more engagement and establish yourself as thought leaders in your field. Not to mention all the SEO benefits. Some of the best ways to create content are through images, videos, screencasts and webinars. If you don’t have design skills, you might have been using MS Paint, Word or PowerPoint to create anything visual. Please, close Paint and take a look at our article on Social Media Today, “The Ultimate List of Content Creation Tools for 2014.”
Continuing from our post, Digital Marketing Predictions for 2014 Part 1, we’re taking some time to reflect on digital marketing trends of this year and what might become the core practices in 2014.
Interested in what’s new in digital marketing for 2014? As 2013 comes to a close, we’re taking some time to reflect on some marketing trends of the past year and what to expect for the next. These practices aren’t simply adrift in the marketing world, this new wave of practices is moving from trend to convention. Learn what you should be adding to your digital marketing mix in part one of our digital marketing predictions for 2014.
Where do you come up with content?
It’s that time. You know you need to write another blog post, but you’re just not feeling it. Where do you start? If you are an expert advisory firm, you are aware of the importance of providing valuable thought leadership, also known as lead-generating content. Your website needs to substantiate the work you do for your clients. When a prospect who is “on the fence” about your services comes across your site, your content can make the difference.
Is Your Message Being Received By Your Audience?
We are living in a real-time world. If you’re sitting down to read the morning paper, that’s yesterday’s news. The internet and the instant gratification it brings has changed how we receive everything from a news story to a brand message. So how do companies hold the attention of people who only pay attention when a message is valuable to them? By being in the right place at the right time and giving your audience valuable content.
Facebook in 6 seconds!!! w Klarity, Derrick Zonca, Julia Kelly, JivantaRoberts, chief waKiL, Laura Kriss, S… https://t.co/Jor3rnUjMK
Influence Marketing Is…
Although a potentially “hot topic” in content marketing, Influence marketing has been around since the days of greek curators and royal or celebrity endorsements of soaps and beverages in the late 1800’s. Today, we’d defind Influence Marketing as the act of engaging with current and potential leaders in your industry in order to gain ranks as a leader yourself, to increase meaningful activity on social media platforms, as well as to build your digital (and face-to-face) community of brand advocates.