When clients come to us and express their want and need for a social presence we are ecstatic however, we do ask them what their goals are and give a forewarning. For companies who are interested in diving into social media there is a lot to consider. Creating a social media presence for your company can be a valuable asset, but it can also be time consuming and confusing if you’re not using a trusted advisor or you’re not all that socially savvy yourself.
Those of you who know me and are familiar with my role and responsibilities as “Principal of Practicality” at Insight180 will chuckle at how NOT surprising it is I would coin the phrase or espouse the concept of “Practicality Marketing.” (Well, some things should be predictable in life, shouldn’t they?)
How you rank with search engines is an important part of building a successful business. But the active tasks of search engine optimization (SEO) are very different in 2014 than they used to be even just a year ago.
I was honored to participate in Scribble Live’s chat, “Newsjacking Strategies, Pitfalls & tips.” Some awesome marketing experts gave their advice on the subject. See the thread below!
I’m a big believer in social media. I’ve seen too many companies grow their businesses successfully with social media not to be. But I’m not, personally, a big user of it. Mmmmmm. Is that a contradiction? I’m co-owner of a branding firm that uses and recommends social media!
If you’re a client of ours, and are an advisory business, you’ve probably gotten an earful from us on how important it is to have a blog, and write and speak about your expertise area, in order to build your reputation footprint and marketing authority. You’re sharing tips, writing compelling headlines, doing and inviting guest posts, commenting on other blogs, and promoting your activities on social media. So, you’re good right?
A large part of creating a great blog and engaging social media posts is having great content. If your company is creating useful, relevant content that your audience wants to see, share and interact with, you’ll grow your audience, see more engagement and establish yourself as thought leaders in your field. Not to mention all the SEO benefits. Some of the best ways to create content are through images, videos, screencasts and webinars. If you don’t have design skills, you might have been using MS Paint, Word or PowerPoint to create anything visual. Please, close Paint and take a look at our article on Social Media Today, “The Ultimate List of Content Creation Tools for 2014.”
Continuing from our post, Digital Marketing Predictions for 2014 Part 1, we’re taking some time to reflect on digital marketing trends of this year and what might become the core practices in 2014.
Interested in what’s new in digital marketing for 2014? As 2013 comes to a close, we’re taking some time to reflect on some marketing trends of the past year and what to expect for the next. These practices aren’t simply adrift in the marketing world, this new wave of practices is moving from trend to convention. Learn what you should be adding to your digital marketing mix in part one of our digital marketing predictions for 2014.
Where do you come up with content?
It’s that time. You know you need to write another blog post, but you’re just not feeling it. Where do you start? If you are an expert advisory firm, you are aware of the importance of providing valuable thought leadership, also known as lead-generating content. Your website needs to substantiate the work you do for your clients. When a prospect who is “on the fence” about your services comes across your site, your content can make the difference.
Is Your Message Being Received By Your Audience?
We are living in a real-time world. If you’re sitting down to read the morning paper, that’s yesterday’s news. The internet and the instant gratification it brings has changed how we receive everything from a news story to a brand message. So how do companies hold the attention of people who only pay attention when a message is valuable to them? By being in the right place at the right time and giving your audience valuable content.
We work everyday with advisory firms, and one of the things we find ourselves saying all the time is that advisory firms are not like other companies. Other companies have tangible products and distribution channels, which can be quantified and directly compared one-to-another. Advisory firms have intangible capabilities that can’t be directly compared, and are so often hard to even distinguish one from another.