Blog : social media

Why Social Media Shouldn’t Stand Alone

Why Social Media Shouldn’t Stand Alone

When clients come to us and express their want and need for a social presence we are ecstatic however, we do ask them what their goals are and give a forewarning. For companies who are interested in diving into social media there is a lot to consider. Creating a social media presence for your company can be a valuable asset, but it can also be time consuming and confusing if you’re not using a trusted advisor or you’re not all that socially savvy yourself. read more

7 Tips for Responding to Negative Comments on Social Media

7 Tips for Responding to Negative Comments on Social Media

As a small business owner, consultant or upper-level manager in a professional services firm, you’re busy, and each day, more and more demands are made on your time. Your company made the dive into social media, and now your agency tells you that you got a negative review on Facebook or some suspect comments on your blog. So you’re thinking, “why did we ever say we would do this social media in the first place?” Well, it’s because you also want to reach more people, be known as a thought leader, and more than that, have an engaged audience. But what happens if you’ve got that “one bad apple” among lots of healthy, positive engagement? read more

Facebook Changes to Allow Page Admins to Like, Comment as Themselves

Facebook Changes to Allow Page Admins to Like, Comment as Themselves

Remember all those times you posted a great article or image on your Facebook company page and you wanted to like or comment on it as yourself but couldn’t? Thanks to Facebook’s latest change you can now like and comment on page posts as yourself and other pages you admin. With the ability to interact with a page post as yourself, opportunities to start or continue a blossoming conversation arise. If you post an article on your organization’s page, you could then comment as yourself detailing what you think is good and/or bad about it. When your friends and others who like your page see your comment, this could spur a conversation. While you’ve always been able to comment on page posts, commenting as yourself brings a new facet. read more

3 Brands That Do Crowdsourcing Right

3 Brands That Do Crowdsourcing Right

Starbucks Crowdsourcing

With social media, there are some tactics that stand out and have a large return on investment. For some brands, crowdsourcing can be the key to creating conversation, reaching beyond a current target market and creating brand loyalty, trust and strength. read more

The Social Media Dimensions Blueprint

The Social Media Dimensions Blueprint

Originally on Social Media Today.

Social media dimensions are constantly changing. With every tweak or page layout change for Facebook, Twitter, Linkedin, Google+, YouTube, etc., social media marketers must stay up-to-date to get the most out of their social profiles. When creating images for social media, making sure you know the correct sizes for cover/header images, profile images and more, is essential. read more

Dislike: Your Facebook Page's Organic Reach is About to Plummet

Dislike: Your Facebook Page's Organic Reach is About to Plummet

Facebook Organic Page Reach 2014

Your Facebook page’s organic reach is about to plummet — even more so than it has in the past six months, down to a lowly 1-2%, actually. That means if you have 1,000 Facebook likes on your page, only about 10-20 of those fans will even see your posts! While organic reach has long been declining, it has significantly declined since the fall of 2013. Read more on Social Media Today. read more

Newsjacking: Reaching Your Audience in Real-Time.

Newsjacking: Reaching Your Audience in Real-Time.

Is Your Message Being Received By Your Audience?

We are living in a real-time world. If you’re sitting down to read the morning paper, that’s yesterday’s news. The internet and the instant gratification it brings has changed how we receive everything from a news story to a brand message. So how do companies hold the attention of people who only pay attention when a message is valuable to them? By being in the right place at the right time and giving your audience valuable content. read more

Location-Based Marketing for B2B & Advisory

Location-Based Marketing for B2B & Advisory

Why Companies Care About Location-Based Data

A recent article from Fast Company disclosed that both Yahoo! and Apple are very interested in Foursquare’s data. Foursquare is a database with more than 55 million places around the world and serves as the “location layer” in other apps like Instagram and Vine, but why are Foursquare’s insights so important to companies? The article notes: read more

Influence Marketing for B2B and Advisory

Influence Marketing for B2B and Advisory

Influence Marketing Is…

Although a potentially “hot topic” in content marketing, Influence marketing has been around since the days of greek curators and royal or celebrity endorsements of soaps and beverages in the late 1800’s. Today, we’d defind Influence Marketing as the act of engaging with current and potential leaders in your industry in order to gain ranks as a leader yourself, to increase meaningful activity on social media platforms, as well as to build your digital (and face-to-face) community of brand advocates. read more