The Blog

Happy New Year!

Happy New Year!

I can’t believe another year has passed. So many great things happened in 2013 (especially with the arrival of my little munchkin) but l am really excited for the new opportunities and the clean slate that 2014 brings. I think that with the change of the calendar on January 1st  there is also a change in perspective for most people. It is a time when we commit ourselves to new goals and self-improvement with a positive attitude. We can shed the disappointments of the past and start fresh.

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Digital Marketing Predictions for 2014 | Part 1

Digital Marketing Predictions for 2014 | Part 1

Interested in what’s new in digital marketing for 2014? As 2013 comes to a close, we’re taking some time to reflect on some marketing trends of the past year and what to expect for the next. These practices aren’t simply adrift in the marketing world, this new wave of practices is moving from trend to convention. Learn what you should be adding to your digital marketing mix in part one of our digital marketing predictions for 2014.

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Tips for meaningful holiday gift giving

Tips for meaningful holiday gift giving

Remember when you were a kid and the only thing you had to worry about over the holidays was to make sure you were on your best behavior and that you left Santa a nice note with some cookies for his reindeer before bed so that when Santa arrived he would leave you some presents as a reward for your good behavior? As I get older, the list gets bigger as to what needs to be done and way more stressful – trees to decorate, parties, cookies to bake, an overwhelmingly long list of people to buy for…With less than two weeks left go, I thought I might give you some helpful tips for choosing a meaningful holiday gift for your clients.

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Leaving Thanksgiving to "Luck" and Engaging Clients

Leaving Thanksgiving to "Luck" and Engaging Clients

It’s hard to believe Thanksgiving is only a week away.

If that realization strikes panic inside of you, take a breath, I have a little something fun to help ease you into the holiday and maybe help take some stress out of planning that perfect meal. Every year I go through the same drill of trying to decide whether or not I actually want to host Thanksgiving at my house or not. I am not sure why I always do this because there really isn’t any need for the anxiety. I cook dinner every night for the most part, so why is this day any different?

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Seven tips for coming up with great content when you're stuck

Seven tips for coming up with great content when you're stuck

the content conundrum. how to get ideas

Where do you come up with content?

It’s that time. You know you need to write another blog post, but you’re just not feeling it. Where do you start? If you are an expert advisory firm, you are aware of the importance of providing valuable thought leadership, also known as lead-generating content. Your website needs to substantiate the work you do for your clients. When a prospect who is “on the fence” about your services comes across your site, your content can make the difference.

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