The Blog

Everything old is new again.

Everything old is new again.

Trends and predictions were the big topics at the Mid-Atlantic Marketing Summit held in Baltimore a couple of weeks ago –– marketing experts sharing what they’ve seen in the ever-changing landscape of branding and marketing, both online and off, inbound and push. What was especially interesting to me was that for every new approach, there was a traditional approach that still proved effective. For every new tool or technology, brand strategy and marketing planning trumped tactics every time.

READ MORE
Did u poof read?

Did u poof read?

As a continent strategist, nothing bothers me more than seeing selling miss aches in professional writing. Moreover, today almost every1 sends lots of time txting, and they begin 2 carry over the the short-hand language from txt messaging to their work pace. Be care full to remember ur audience and right appropriately. Sell check does not pick up everything, and auto correct sometimes choses the wrong word, so poof read your writing!

READ MORE
Landing Pages: Beyond the Basics

Landing Pages: Beyond the Basics

One of the keys to a successful landing page is making it easy for site visitors to share and pass on to others, which means making sharing options a focus on your page. That’s why it’s so important to omit your site’s navigation, footers and other common elements from the page. To reduce distraction to other pages and control focus on just what is being offered in the landing page and promoting it to others.

READ MORE
Landing Pages: The Basics

Landing Pages: The Basics

A landing page is a special, stripped-down page in your website that’s dedicated to capturing information about your site visitor. In order to entice your visitor to give you that information, landing pages usually contain special offers — like a free e-book, or other information product, or a special offer related to a product or service.

READ MORE
You are not alone.

You are not alone.

I recently read something that truly shocked me. And I am not easily shocked. Four words nearly guaranteed to get your email opened are “You Are Not Alone.” It’s known to bring an average open rate of 90%, often stretching to even 100%, and for a wide range of audience groups and subject areas.

READ MORE