Brand Identity: Highland Website
The business shift.
I’ve been reading some great books on entrepreneurship, business consulting, and the new rules of PR, marketing and social media in this incredibly connected world we’re in. Business is different. The climate has shifted. One really can start a business on a shoe string, or invest hundreds of thousands of dollars to help it grow. Both are viable. Some of the smaller companies are even doing it better than their larger, more established counterparts within the same space.
Who is Ron Johnson and what is he doing to JCPenney?
At the beginning of this year, 110-year-old retailer, JCPenney began making changes to its brand in an effort to restore it’s integrity and transform the way shoppers feel about the experience of retail stores. Their aim is to get rid of the frustration and make shopping “simpler” and it is all part of a brand overhaul planned by Apple exec turned new JCPenney CEO Ron Johnson. Johnson plans to completely revamp JCPenney’s image by 2015 and his plan is to do that by taking big risks. Johnson draws his inspiration from his former boss, the late Steve Jobs. His new marketing strategy will all be about product, place, price, and promotion – the 4 P’s of marketing. But he will also add in presentation and personality to increase curiosity and interest in JCPenney.
Brand Identity: Glen Mar Early Learning Center Logo
Brand Identity: Glen Mar Early Learning Center Logo
Our logo design for Glen Mar Early Learning Center
Branding is like an on/off switch for business.
We recently met with a potential client and had an interesting conversation about how marketing and branding work and differ from one another. He was a very smart guy who had a good handle on what he was trying to do with his website and overall brand, but as is nearly always the case, he was too close to it to be able to articulate it clearly, and uniquely, and needed a little help with how to make it look and sound the best it could.
Brand Identity: Creative Access Website
Brand Identity: Creative Access Website
Best Practices for LinkedIn
Always Look Professional: the little things that make a big difference in LinkedIn
No, I am not talking about wearing a freshly pressed suit and a tie, although sometimes that is entirely appropriate. I am referring to looking professional across your social media channels.
Brand Identity: Continental Contractors Logo, Website, Brochure, Display
Brand Identity: Continental Contractors Logo, Website, Brochure, Display
A brand strategy is just a plan.
As communicators, we like to think we don’t use jargon to describe what we do. We often counsel clients to avoid using industry jargon, referring to these terms unaffectionately as “weasel words” — words designed to make something sound like more than it really is. But the truth is, although we try not to, we, too, use jargon terms for some things. And I think the term “brand strategy” is one of those. So, let’s simplify things and define what a brand strategy is in practical terms.
The challenges advisory firms face.
I recently conducted a workshop on how important your brand is within the social media arena, particularly when your business focuses on selling a concept, service or other intangible. This particular workshop happened to be for churches, but they are not unlike many of the businesses we advise, who sell consulting, advice, conceptual services or ideas. Let’s face it, churches are probably among the most conceptual of all, promoting not only events and services, but an ideology.
Brand Identity: Fitness and Medical Exercise Logo
Brand Identity: Fitness and Medical Exercise Logo
Our logo design for Fitness and Medical Exercise
Making your content more VIRAL
There’s so much buzz and competition these days to try to make content go viral, that it has, by nature, become more difficult to do. But it is still possible. Going “viral” only means that a piece of content has enough appeal, either broadly or narrowly, that people take the time and effort to spread it to their friends and colleagues with their endorsements or commentary.
