I came across this idea on the blog, Brand New, and was instantly compelled to check it out. Basically, it is a map made up of logos. Although this concept is fairly new, I think the idea behind it is amazing and they do such great job of pulling it off. As a designer, I know it is hard to make a collection of different logos look good when they all need to be placed in such a small area. But the company that creates these maps, CityMaps, achieves it beautifully.
In a previous blog post, Finding your voice: Content marketing dos, we mentioned the importance of content marketing, and how it is necessary to constantly publish content so that you are providing value to your clients, and so that search engines display your web content in organic search results. But, you may be wondering, “what should my content say?”
Brand Identity: Connections Therapy Website, Brochure, Display
Trust me when I tell you, the excuses abound. Let’s see, “we don’t have time,” “don’t know what to say,” “can’t write,” “lack a good email list,” “don’t know what software to use,” “have no ideas,” “won’t be able to keep up with it,” “don’t know how to make it look professional.” Breathe. “Don’t have enough expertise,” “don’t see the point,” “don’t want to turn off our customers”, “don’t want to give away our secrets”, “think emailers get blocked anyway”, “aren’t creative enough,” and our favorite of all time, “I don’t want to bore people.”
Brand Identity: Elie Elie Salon Logo
Our logo design for Elie Elie Salon
Content marketing is nothing new. If you are a company that consults or advises, or deals with “selling the invisible,” you may already be considered a thought leader and have a paper trail of articles, speeches and case studies that you’ve shared with clients. But are you consistently producing and distributing material that is useful and engaging to your target audience? Are you seeing results in organic search or social media efforts?
Brand Identity: Brantly Website
Brand Identity: BioStats Website
In late March, we’re scheduled to launch our new website. (Can’t wait!) We chose WordPress as the content management system in which to develop the site, and we think our reasons for doing so can be relevant to you, our clients, as well.
AKJ Books: Brand Identity: Logo and website
We know what it’s like to be you. We’ve been our own client lately and we’ve been working on a new website. Questions have come up on just how and when we should announce and launch it. So we thought we’d share some best practice tips with you — and, at the same time, use it as a nice way to let you know about the change that’s coming. So, that’s tip number one.
