Team insight180 expands on one of the most important and effective ways to connect with one of your most important audiences: your existing clients. Read the blog post to learn how to let them know about the work "they didn't know you did."
Smart (Re)Start: Refresh Your Brand and Remind Clients What You Do
Refresh your brand. Discover five smart ways to reengage clients, clarify what you do, and highlight your evolving services.
Think Like Buddy the Elf: The Joy of Authentic Branding
Discover how embracing Buddy the Elf’s joyful spirit can guide brands toward more authentic, human marketing this holiday season.
Purpose, Perseverance, and the Beauty of Doing Good Work
We’ve got a secret—sort of. Not that we’ve been trying to keep it under wraps necessarily, but I couldn’t let more time go by without sharing this company milestone. insight180 is (quietly) celebrating 25 years in business. In many ways, it’s a year like any other—projects to guide, brands to clarify, stories to tell. But as a wise friend reminded me, acknowledging milestones matters. They help us pause, take stock, and remember how far we’ve come. Why Quietly? Because our work at insight180 has always been about the other.
Your Logo Deserves More Than An Algorithm
Your logo deserves more than an algorithm. Human designed logos are better for brands, plus AI can't beat collaborating with a design firm.
Branding With Soul: Why Core Values Aren’t Just Words
Your brand doesn’t have to change the world overnight. But when you brand with soul and consistently lead with values, you potentially change the world around you—one choice, one interaction, one relationship at a time. The latest blog post from insight180 President Wendy Baird offers a good place to start.
Content block? 5 ideas to help you to create social posts when you’re feeling stuck
As a business-to-business (B2B) company, it can be challenging to create fresh, purposeful social media content when selling a product. It can be even more difficult when your organization is “selling the invisible” (services, training, consulting, project management, fundraising, membership, and more). At insight180, we create, plan, post, and engage on social media for ourselves and our clients. Over 12 months, with three-plus posts to a variety of platforms each week and multiple companies to plan for each day, keeping content fresh and consistent requires discipline, creativity, and strategy. We know from experience that content block can happen to even the most seasoned social media content creators.
Spring Cleaning Your Marketing
The last 12 months have made many of us masters of remote working. Our marketing materials should reflect mastery, as well. Most of us are relying a bit more on PowerPoints and electronic presentations. How do yours stack up? With the promise of spring (and vaccinations well underway), now is the perfect time to make a fresh start. To do a little spring cleaning on your marketing or your website look and feel, perhaps? Here are four areas that you might want to clean up or refresh now, so you’re ready to roll when we’re all meeting in person again.
Sales Fear? Six Tips to Help You Get Out of Your Own Way
Your website looks great. You’ve spent a lot of time, energy, and resources to develop a wonderful, purpose-driven business that is making a positive impact in the world. You have a track record of helping those that you serve. You’ve developed a beautiful product. You’re ready to go. But when it comes to reaching out to your network, you freeze. What’s happening here?
How to get started on Instagram for your B2B
Owned by Facebook since 2012, Instagram is the most visual social media platform. It’s quickly growing into one of the most used (and liked) platforms, with 500 million daily active users. Many business-to-consumer (B2C) companies, like Starbucks, famously use Instagram to highlight their products, values and special promotions. By creating on-brand, visually appealing posts, Starbucks has created a following based around their products.
How Community Can Enhance Your Business Presence on Social Media
Personal and professional connections can be powerful forces in promoting your business. People who know you, know what you do and believe in you can be your company’s greatest advocates. With more than two billion users across the globe, social media is one place that professionals, friends and family gather to stay in touch. If you’re not using social media for your business, you may be missing a big opportunity to connect with more people in your business community.
What Do the 2018 Facebook Updates Mean to You?
Throughout 2018, Facebook made some pretty big changes to their platform. The algorithm has been updated. Fake profiles have been removed. Profiles are better protected. All this to stop the spread of “fake news” and to make Facebook a social place to be, again.
