Insight180 has had the pleasure of working with many nonprofits over the years, supporting the great things they are doing in the world. Most manage multiple fundraisers annually, and we’ve supported their online efforts with strategies, marketing materials, web pages and other forms of digital outreach. We’ve had a chance to see what works (and what doesn’t). Here are some tips for planning a successful online campaign for your nonprofit.
LinkedIn. Twitter. Blogging. Webinars. The way that we digitally communicate with customers has changed over the past decade. New digital media have been invented and older media have either disappeared or evolved to keep up. However, one of the oldest forms of digital communication is still one of the best ways to reach your audience – email marketing.
When creating a new website, or refreshing an existing one, most people remember to tackle the big things. Identifying groups of potential web visitors (customers, potential customers, donors, employees, investors, partners) and the information they’ll need. Designing an inviting and visitor-friendly layout with beautiful photos or graphics. Crafting compelling copy that tells visitors you “get” them – you know who they are, understand their needs and can help solve their challenges.
Social media is ever-changing. The networking platforms’ newsfeed algorithms are constantly updated. Topic and engagement trends evolve quickly. And because social media platforms are frequently updating their layouts, recommended dimensions for profile, cover and other images change on a whim.
Social media has become an integral part of the marketing mix over the past ten years. Most people are using at least one platform, and a majority of businesses have their own business pages on Facebook and other social media platforms.
As we work with clients to update their websites, one of the main topics of conversation is about “the blog.” Do I need one? Why should I have one? How should I do it? Blogging remains one of the important content marketing tools for businesses. You may even be thinking “Isn’t blog writing more important for B2C companies? Why should my B2B company commit to writing blogs?”
