Today our article, “How #GivingTuesday Used Social Media to Create a Global Day of Giving,” was published on Social Media Today and has been hanging out on the front page ever since. Check it out and let us know what you think.
Leaving Thanksgiving to "Luck" and Engaging Clients
It’s hard to believe Thanksgiving is only a week away.
If that realization strikes panic inside of you, take a breath, I have a little something fun to help ease you into the holiday and maybe help take some stress out of planning that perfect meal. Every year I go through the same drill of trying to decide whether or not I actually want to host Thanksgiving at my house or not. I am not sure why I always do this because there really isn’t any need for the anxiety. I cook dinner every night for the most part, so why is this day any different?
Newsjacking: Reaching Your Audience in Real-Time.
Is Your Message Being Received By Your Audience?
We are living in a real-time world. If you’re sitting down to read the morning paper, that’s yesterday’s news. The internet and the instant gratification it brings has changed how we receive everything from a news story to a brand message. So how do companies hold the attention of people who only pay attention when a message is valuable to them? By being in the right place at the right time and giving your audience valuable content.
Location-Based Marketing for B2B & Advisory
Why Companies Care About Location-Based Data
A recent article from Fast Company disclosed that both Yahoo! and Apple are very interested in Foursquare’s data. Foursquare is a database with more than 55 million places around the world and serves as the “location layer” in other apps like Instagram and Vine, but why are Foursquare’s insights so important to companies? The article notes:
Soul Cycle: How they created a cult following
You may not be aware of it, but there’s been a revolution going on in the exercise world.
An indoor cycling class called “SoulCycle” is literally taking over the market and commanding (and getting) premium attendance fees for participation — a pricey $34 per class in NY and LA.
Marketing to Our Short Attention Spans
Facebook in 6 seconds!!! w Klarity, Derrick Zonca, Julia Kelly, JivantaRoberts, chief waKiL, Laura Kriss, S… https://t.co/Jor3rnUjMK
Three Important Stories About Your Business
As you enjoy your summer reading list…
I’d like to suggest you make time for a little writing as well. There are three types of company stories that can help propel your business to the next level in the mind of your customer:
Can a Survey Benefit Your Business?
Last weekend I was out running my usual Sunday errands and one of my stops was the grocery store. I had my list ready and was ready to start shopping but when I walked through the door they were handing out coupons for 50% off toilet paper. Now, I normally stick to my list and get in and out, but the coupon seemed too good to pass up. So I added toilet paper to my list. When I got to the aisle and found the toilet paper, I stopped and sort of just stood there. There were so many options, how do I make a decision? This isn’t normally where I buy that kind of stuff so it all seemed really overwhelming.
Are You Leaving Customer Retention to Luck?
Just the term “customer retention strategy” sounds intimidating and complicated. But it doesn’t have to be.
Retention. Rebranding. Report: insight180 July 2013 Newsletter
Are You Leaving Customer Retention to Luck?
By Chris Quinn
Just the term “customer retention strategy” sounds intimidating and complicated. But it doesn’t have to be.
Influence Marketing for B2B and Advisory
Influence Marketing Is…
Although a potentially “hot topic” in content marketing, Influence marketing has been around since the days of greek curators and royal or celebrity endorsements of soaps and beverages in the late 1800’s. Today, we’d defind Influence Marketing as the act of engaging with current and potential leaders in your industry in order to gain ranks as a leader yourself, to increase meaningful activity on social media platforms, as well as to build your digital (and face-to-face) community of brand advocates.
Branding and the Importance of Mouthfeel
“Windowsill. . . . Piccadilly Circus. . . ” everytime I see those words, I also hear them in my mind being said by the eccentric and endearing fairy godmother-like character (played by Estelle Winwood) from the 1955 movie, The Glass Slipper. She loses herself in the sound of some of her favorite words.
