A recent survey (The Financial Times, Sept 18, 2009) shows that low carbon products and services are now generating more revenue than the global aerospace and defense sectors. “Climate sector” industries include renewable energy, nuclear energy, energy management, waste and water companies. The global revenue for these industries was $534 billion in 2008, a 75% increase. It seems that, despite the global recession, green is growing.
A new twitter is born. It’s not really a new and improved version. Nor is it the next best thing. It’s pretty much the same thing but different. It was created for those who like to delve more deeply into their thoughts. Those who find twitter to be too restrictive. On woofer, you’re required to have a minimum of 1,400 characters in your post. (Twitter limits you to a very brief 140.)
Just read an interesting article in Advertising Age that had my attention. Thought I’d share it and see what you all think.
No, I’m not talking about the swine flu. I’m talking about marketing messages and how you can get them to go viral. Viral marketing has become a hip, low-cost way to reach a lot of people quickly. While its not easy to do, following a few rules can help, according to Dan and Chip Heath, in the May issue of Fast Company.
The economic stresses businesses are facing right now make it seem like the whole world is upside down, that running a business now is different than before. And everyone's fear is, do we have the skill set to be able to see it through?
