Team insight180 expands on one of the most important and effective ways to connect with one of your most important audiences: your existing clients. Read the blog post to learn how to let them know about the work "they didn't know you did."
Smart (Re)Start: Refresh Your Brand and Remind Clients What You Do
Refresh your brand. Discover five smart ways to reengage clients, clarify what you do, and highlight your evolving services.
Think Like Buddy the Elf: The Joy of Authentic Branding
Discover how embracing Buddy the Elf’s joyful spirit can guide brands toward more authentic, human marketing this holiday season.
Purpose, Perseverance, and the Beauty of Doing Good Work
We’ve got a secret—sort of. Not that we’ve been trying to keep it under wraps necessarily, but I couldn’t let more time go by without sharing this company milestone. insight180 is (quietly) celebrating 25 years in business. In many ways, it’s a year like any other—projects to guide, brands to clarify, stories to tell. But as a wise friend reminded me, acknowledging milestones matters. They help us pause, take stock, and remember how far we’ve come. Why Quietly? Because our work at insight180 has always been about the other.
Your Logo Deserves More Than An Algorithm
Your logo deserves more than an algorithm. Human designed logos are better for brands, plus AI can't beat collaborating with a design firm.
Branding With Soul: Why Core Values Aren’t Just Words
Your brand doesn’t have to change the world overnight. But when you brand with soul and consistently lead with values, you potentially change the world around you—one choice, one interaction, one relationship at a time. The latest blog post from insight180 President Wendy Baird offers a good place to start.
Back to the Core: Why Simplicity is the Secret Ingredient of Great Branding
Inspired by National Simplicity Day—but more about brand clarity than closet cleaning. Simplicity in branding isn't about being basic. It's about being clear. Get back to your why, clean up the clutter, and build something clear, confident, and completely you.
Practice, not Perfection: Striving for Work/Life Balance
The work/life balance struggle is real and always shifting. In this month's blog post we share some of the tips we've learned over the years to achieve balance. We also share photos and take aways from our spring retreat. Read the blog to find out more.
Navigating the New Normal Without Losing Your Brand Identity
In today’s fast-moving environment, companies are under increasing pressure to adapt to keep up. Whether it’s shifting consumer expectations, changing market conditions, or the ongoing discourse around Diversity, Equity, and Inclusion (DEI), some organizations are scrambling to respond. As a result, many are revisiting their mission statements and core values to ensure they remain relevant and reflective of the times. Does this “changing tide” affect you? In your rush to respond, are you making changes that feel reactive rather than strategic? In this month’s blog post, insight180 President Wendy Baird offers a guide for B2B companies to maintain their brand identity when navigating the complexities of cultural change.
Get to Know Your Audience: Leveraging Social Media Metrics for Smarter Posting
When was the last time you checked your social media metrics? Not just your company’s page, but your personal LinkedIn, Facebook, or Instagram pages? People want to engage with – and be inspired by – people, not companies. Allowing your audience to get to know you first helps them decide if they want to invest their time and money in your product or services. When done right, an active personal presence on social media can be an effective form of networking which can bring in leads and new clients for your business. So how do you know that what you are posting on your pages is resonating with those potential clients? Social media metrics. Read this blog post to learn more.
Five Steps for Strengthening Your Marketing Strategy
Whether you’re a small business striving for growth or a seasoned B2B company looking to stay ahead, reviewing and updating your marketing SOPs and Best Practices can make all the difference. Here are five essential steps to ensure your marketing efforts stay relevant, effective, and aligned with your business goals.
Focusing the Lens: Your Business Name Story
Choosing a name for your business is one of the most important decisions you will make. Regardless of your industry, it needs to make an impression. Be memorable. Maybe have a little something to do with what you do. You might want it to be somewhat catchy or clever. Regardless of the vibe, what’s most important is that you are able to craft a narrative around your name that resonates with your identity, connects with your audience, and stands the test of time. At insight180, we understand the power of a name because we’ve been helping to name businesses, processes, and events for more than 20 years.
