Insight180 would like to welcome our summer intern, Rachel! Rachel is a rising senior at Saint Joseph’s University in Philadelphia, where she double majors in Journalism and Communication Studies. While learning about the industry, Rachel will be writing website copy for new projects, doing community outreach for upcoming events, writing press releases, and helping manage client’s social media. Previously interning with The National Archives and writing for publications such as Dormify, Her Campus and her university newspaper, Rachel is excited to bring her love of writing to Insight180.

This year, insight180 is supporting the National Family Resiliency Center (NFRC), a Columbia, MD non-profit organization, in their annual event, 5 for Families. Five for Families is a 5K Run, 1 Mile Walk and Family Fun Day at the Lakefront in Columbia, MD, directly across from Columbia Mall near Clyde’s Restaurant and the newly opened Petit Louis. All ages are invited to participate with awards and trophies given out to winners in various age categories. You can register for the 5K run or 1-mile walk on active.com.

As a designer, I am constantly asking clients for images to help me better promote their brand. Whether it be their logo or photos of their staff and/or events, it’s not at all unusual that I receive images that are unuseable, and when I try to explain why, clients often seem stunned or confused. After all, the images are digital, so can’t they just be converted? Often, the answer is no, they can’t. File formats exist to serve different circumstances for use, which by nature, makes them not right for all uses and circumstances. I hope the following “cheat sheet” helps to clear up some of the confusion.

Go Ravens!

Insight180 president Wendy Baird (a singer in her other life) couldn’t resist lending a hand (well, her voice) with a different kind of Ravens’ fight song. What fun! Kudos to BSO musician Jonathan Jensen for being the creative mind behind it!

With Christmas here again, I thought I’d share something I came across on a design blog I occasionally frequent called LogoDesignLove.  It’s a cute take on the branding of Santa. It was done by The Bond Agency for Icon Magazine. According to the post, there was “a general feeling at the (Bond) office that it was time for Santa Claus to get his act together. Belief in Santa Claus is at an all-time low. Confused by the thousands of different Santas out there, children don’t know what to think. Bond gave him a facelift and a few new guidelines to help boost his credibility.”