While ChatGPT can do many things, the most significant thing it cannot do is replicate the human experience. Here are five areas of expertise ChatGPT doesn’t quite have a handle on. Read more here.
REVISIONING YOUR BRAND. WHAT IF…?
What if you could redesign your brand vision based around your ideal business? What would it look like? What value will you provide? Who would your best customers be? By starting with your brand vision, and then re-envisioning it, your true brand will show itself. Read more on our blog post.
Santa’s Brand Refresh
Is Santa Claus in need of brand refresh? Whether you believe in Santa or not – and whether you buy into his whole naughty or nice routine – you have to admit, the man with the white beard in the red suit from the north pole is a really strong brand. Everyone knows who he is and what he stands for. His values and passions are clear to us. And they are consistent. Santa Claus is about the good in life. He is jolly, generous, hard-working, and giving. But has he been “played out?”
Spreading A Little More Holiday Cheer
Join in the fun of spreading holiday cheer and send virtual cards, courtesy of insight180. We’ve created some colorful, cheery holiday cards you can send to everyone in your contact list. Simply click on the card image below to share directly to Facebook, tagging the one(s) who deserve some extra cheer this season. Tag us, too, so we can see how you’re celebrating this year! Happy Holidays from team insight180!
Why Giving Back Is Good For Business And For You.
While giving as an individual is always rewarding, making charitable giving a part of your business’s brand culture can have an even bigger impact on the causes you believe in. Using your position and the platform of your organization to lift up causes and nonprofits you support is a great way to strengthen connections within your community and amongst your employees. In truth, the benefits of charitable giving as a business go far beyond the bottom line. Read on to find out more about the benefits of giving back.
WHY YOUR POSITIONING IS WEAK AND HOW YOU CAN FIX IT.
When you make visitors and potential clients search on your website to find out what it is you do or how you can help them, you’re running the risk of losing them altogether. Unless you are a marketing-savvy emerging tech company touting a unique new service, you are probably coming off as one of many in a sea of sameness. How does your brand set you apart? How does your organization position itself? How do you express it? And why does this matter? Read on to find out why your brand positioning is weak and how you can fix it.
Ready to Step Out of Your Comfort Zone? Try Ignite!
As a professional, growth often comes with experience in the field, mentor feedback, and educational opportunities. And, while we may experience bouts of discomfort along the way, most of what we do remains familiar and comfortable to our skill sets. It’s when we take a chance and step out of our comfort zone that the opportunity to grow and learn presents itself.
Team insight180’s Summer Book Round-Up
In honor of National Book Lover’s Day, we created a summer reading roundup of the books that are keeping us sane and happy this summer. Read on for our suggestions of great beach reads this summer and enjoy a little mental health vacation (even if you can only squeeze it in after a long day at the office).
How to Unplug to Recharge: Tips from Team insight180
The practice of "unplugging" may seem like checking out, but the truth it can be the best way to make yourself more productive. Learn the benefits of unplugging and tips on how to do it in this blog post from team insight180.
5 Keys to an Effective Social Media Strategy That’s True to Your Brand
Social media can be a valuable marketing tool for a brand, but only if you have a strong social media strategy in place. Read on for the social media guidelines we recommend to all of our clients.
Fostering That Little Brand Voice In Your Head
Think about an engaging character from a television show or movie. What about them is memorable for you? Is it the way they hold their own during a conflict or how they talk (and laugh) just like you do when you’re hanging with your best friends? Is their sarcastic wit comforting and familiar or does it trigger a response of unease? When we immerse ourselves in entertainment, we come to feel like we know the characters as if they were real people in our lives. The same can be true of the brands we love.
The What and Why of Core Values for Your Brand
I was recently asked why defining core values is important to an organization, and more specifically, how they influence a brand. I would counter, what’s the purpose in existing as an organization if core values aren’t driving it? While profitability and stakeholder responsibilities are what keep the lights on for any company, core values are what support the vision, define company culture and help align an organization and the people who work there.
