brand identity Archives - Page 3 of 6

5 Brand Refresh Do’s and Don’ts to Keep You Focused

By Wendy Baird
January 26, 2022
*Brand Inspiration,*Smart Strategies

Building a successful brand – like the business it represents – is not unlike training for a race. It’s more of a marathon than a sprint. You’re not going to break out of the gate at top speed. Instead, you’ll build a steady, sustainable pace that gets you closer and closer to that finish line so that when the time comes, you can finish strong.

How to Avoid Buyer’s Remorse with Your Brand Refresh

Years ago, I bought a new-to-me car. When we arrived at the dealer to pick it up, they were ready. The car was spotless. Workers gave balloons to our young sons and shook hands with my husband and me. A few days later, we received a “Welcome to the Family” card in the mail, congratulating us on our auto selection and inviting us to join the fan club – complete with a tin of cookies! Surely, there could be no doubt that we made a smart purchasing decision.

Sales Fear? Six Tips to Help You Get Out of Your Own Way

By Wendy Baird
October 27, 2020
*Inspired Marketing

Your website looks great. You’ve spent a lot of time, energy, and resources to develop a wonderful, purpose-driven business that is making a positive impact in the world. You have a track record of helping those that you serve. You’ve developed a beautiful product. You’re ready to go. But when it comes to reaching out to your network, you freeze. What’s happening here?

Shifting Perspectives to Create New Possibilities

By Wendy Baird
January 31, 2019
*Smart Strategies

Hard to believe the first month of the new year has come and gone. One-twelfth of the year is over. Have you set your big WOW goals for this year? Are you well on your way to meeting them or are you still working on setting up your vision?

Who Wins the Dunkin-WW Rebrand Smackdown?

By insight 180 team
October 19, 2018
*Brand Inspiration

As branders, we love watching brands evolve, grow and take charge. How a rebrand unfolds, and the reasons behind it, is intriguing at least. And done well, a rebrand can make a big difference in fan loyalty and market share. Two very popular consumer brands officially announced brand updates within days of each other, and while “rebrand smackdown” may be a slightly exaggerated way to refer to it, we think it could be fun to compare notes for these two established, consumer-facing brands.

So, why would two-decades-old companies like Dunkin’ Donuts — now Dunkin’ — and Weight Watchers — now WW — choose to rebrand? And what effects will their rebrand mean to their loyal and prospective customers? READ MORE