Blog : brand voice

WHY BRAND AUTHENTICITY MATTERS (and How to Make Yours Shine)

WHY BRAND AUTHENTICITY MATTERS (and How to Make Yours Shine)

When it comes to marketing and communications there’s lots of talk about brand alignment, core values, and brand authenticity. The truth is, those have always been important, but the more virtual and online our lives have become, the more we seek genuine connection and authenticity. Your customers, audience, or clientele need experiences that are transparent, real, and engaging. They want trust in the buying experience and the brands they support to – quite frankly, my dear – give a damn.

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REVISIONING YOUR BRAND. WHAT IF…?

REVISIONING YOUR BRAND. WHAT IF…?

What if you could redesign your brand vision based around your ideal business? What would it look like? What value will you provide? Who would your best customers be? By starting with your brand vision, and then re-envisioning it, your true brand will show itself. Read more on our blog post.

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Why Giving Back Is Good For Business And For You.

Why Giving Back Is Good For Business And For You.

While giving as an individual is always rewarding, making charitable giving a part of your business’s brand culture can have an even bigger impact on the causes you believe in. Using your position and the platform of your organization to lift up causes and nonprofits you support is a great way to strengthen connections within your community and amongst your employees. In truth, the benefits of charitable giving as a business go far beyond the bottom line. Read on to find out more about the benefits of giving back.

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WHY YOUR POSITIONING IS WEAK AND HOW YOU CAN FIX IT.

WHY YOUR POSITIONING IS WEAK AND HOW YOU CAN FIX IT.

When you make visitors and potential clients search on your website to find out what it is you do or how you can help them, you’re running the risk of losing them altogether. Unless you are a marketing-savvy emerging tech company touting a unique new service, you are probably coming off as one of many in a sea of sameness. How does your brand set you apart? How does your organization position itself? How do you express it? And why does this matter? Read on to find out why your brand positioning is weak and how you can fix it.

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Ready to Step Out of Your Comfort Zone? Try Ignite!

Ready to Step Out of Your Comfort Zone? Try Ignite!

As a professional, growth often comes with experience in the field, mentor feedback, and educational opportunities. And, while we may experience bouts of discomfort along the way, most of what we do remains familiar and comfortable to our skill sets. It’s when we take a chance and step out of our comfort zone that the opportunity to grow and learn presents itself.

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Team insight180’s Summer Book Round-Up

Team insight180’s Summer Book Round-Up

In honor of National Book Lover’s Day, we created a summer reading roundup of the books that are keeping us sane and happy this summer. Read on for our suggestions of great beach reads this summer and enjoy a little mental health vacation (even if you can only squeeze it in after a long day at the office).

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Fostering That Little Brand Voice In Your Head

Fostering That Little Brand Voice In Your Head

Think about an engaging character from a television show or movie. What about them is memorable for you? Is it the way they hold their own during a conflict or how they talk (and laugh) just like you do when you’re hanging with your best friends? Is their sarcastic wit comforting and familiar or does it trigger a response of unease? When we immerse ourselves in entertainment, we come to feel like we know the characters as if they were real people in our lives. The same can be true of the brands we love.

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